Past Issues

This research, through video-based communication in a social video platform environment studied the influence of the relationship between a video-watching subject and other watchers to that of the user``s positive emotion and sense of community. Based on prior psychological theories called Social Impact Theory and Self-Monitoring Theory, the research built an actual video-based social video platform environment in order to verify an alternative utilizing new means of interaction based on videos. The result shows that under video-watching settings, user feels greater positive emotion and sense of community when the screen shows other people``s reaction live and when him or her self``s face is shown together, compared to when they are not shown. Also, based on the ANOVA analysis, the percentage of increase to when they were not. The result of the research is expected to yield insights about a new form of social video platform.

keyword : 소셜 비디오, 사회 충격 이론, 자기 점검 이론, 근접성, 소속감, 긍정적 감정, Social Video, Social Impact Theory, Self-Monitoring Theory, Immediacy, Sense of Community, Positive Emotion

Previous research has shown that people perceive the larger volume for tall and lean cylindrical containers over short and wide containers of the same volume (e.g., Raghubir & Krishna, 1999; Wansink & Van Ittersum, 2003). The present research demonstrated that this elongation effect is reversed for boxes, presumably due to the affordance of the boxes. Two studies showed that participants judge short and wide boxes as having larger volume than longand lean boxes of the same volume. This effect replicated through two types of presentation formats (drawing, Study1; actual object, Study2) when the choice between two boxes was forced (Study 1) and not (Study 2). The results also replicated among participants residing in the U.S. (Study 1) and participants residing in Korea (Study 2). The reversed elongation effect held for liquid materials in general (water, Study 1; drinks, Study 2). Theoretical and managerial implications are discussed.

keyword : 신장 효과, 부피 지각, 행동 유도성, elongation effect, volume perception, affordance

The effects of aroma mixed oil with Chamomile, Lavender and Sandalwood on atopic dermatitis in NC/Nga mice were examined. The NC/Nga mice were divided into BMAC group, FK 506 Oinment (Tacrolimus Hydrate) group, and CLS group to get curative power of CLS. The amount of total IgE and IgG1 was measured and the severity of atopic dermatitis was assessed by the scoring procedure in NC/Nga mice. Topically applied CLS significantly suppressed the level of serum IgE and IgG1 in NC/Nga mice and FK506, used as reference drugs for atopic dermatitis, also exhibited suppressive effects against level of IgE and IgG1. The level of IgE was lower in the CLS group than in the FK506 group while the serum IgG1 level in the FK506 group was lower than in the CLS group. The treatment with FK506 and CLS reduced the skin inflammation index, especially the severity degree of atopic dermatitis in the skin lesioned NC/Nga mice by naked eyes was improved by treatment of FK506 and CLS. The results suggest that treatment of CLS in NC/Nga mice with atopic dermatitis have an beneficial therapeutic effects on reducing the level of IgE and IgG1 and accelerating repair of skin lesion.

keyword : 아토피 피부염, NC/Nga 마우스, 피부병변, Atopy dermatitis, NC/Nga mice, IgE, IgG1, skin lesion

Electrospinning is a simple and effective process for producing nanofiber with diameter range from nanometers to micrometers which have high specific surface area. Hence, medicated nanofibers can be readily fabricated using a solution containing a mixture of a plant-extracts and a polymer. It has proved that Juniperus Chinensis can be effectively used for the prevention of UV and SLS-induced advers skin reaction such as radical production, inflammation and skin cell damage. It also found that Juniperus Chinensis has efficient ingredient of antifungal activity and house dust mite repellent effect. The fabrication of PVA nanofibers containing Juniperus Chinensis extracts by electrospinning has been studied. PVA/Juniperus Chinensis extracts composite nanofibers were produced at different Juniperus Chinensis concentrations (0.25, 0.5, 1.5 wt. %). The parameters of electrospinning including polymer contents, voltage and tip-to-collector distance (TCD) were optimized for fabrication process. The study show that 12 wt. % PVA, 10kV applied voltage and TCD 10∼20 cm are the best condition to obtain uniform PVA/Juniperus Chinensis extracts composite nanofibers. Morphologies of the electrospun composite nanofiber were observed by using a field emission scanning electron microscope. It has been found that the average diameters of fibers increased by the adding of Juniperus Chinensis extracts. As the results, PVA/Juniperus Chinensis extracts composite nanofibers having a diameter in the range from 310∼360 ㎚ were successfully prepared via an electrospinning.

keyword : 전기방사, 향나무 추출물, 나노섬유, 제조, Electrospun, Juniperus Chinensis extract, PVA, Nanofiber, Fabrication

The purpose of this research was to analyze the effect of consumer innovativeness on the evaluation of online fashion advertisement sustainability and on purchase intentions of advertising products. Online survey have been conducted of 573 people who had experience of online advertisements. The data collected from the surveys were analyzed by the factor analysis, the t-test and the multiple regression analysis. the results are as follows: Firstly, it has been identified that the concept of sustainability of online fashion advertisement consists of four sub-elements of the objectivity of advertisement expressions, the non-harmfulness of advertisement expressions, the protection of personal information, and the non-infringement of web use. Secondly, the group that has a higher consumer innovativeness shows a significantly higher experience of online advertisements as well as more many internet use hours than those who have a lower consumer innovativeness. In addition, comparing with the group that shows lower consumer innovativeness, the group who has higher consumer innovativeness shows a significantly higher recognition of the protection of personal information, the non-infringement of web use and the objectiveness of advertisement expressions among the sub-elements of online fashion advertisement. Lastly, the objectiveness of advertisement expressions and the non-infringement of web use significantly affect the intentions of the group that has high consumer innovativeness to purchase advertised products, and the purchase intentions of those who have low consumer innovativeness are significantly affected by the objectiveness of advertisement expressions and the protection of personal information.

keyword : 온라인 광고, 패션 광고, 지속가능성, 소비자 혁신성, 광고 표현, online advertisement, fashion advertisement, sustainability, consumer innovativeness, advertisement expression

This study was aimed to characterize the color of cotton fabric dyed with three different natural resources such as persimmon, citrus, and brown algae and to propose new trend color themes for fashion color planning for newborn and toddler wear. A variety of color shades by dyeing cotton fabric with persimmon, citrus, and brown algae respectively was obtained and each color was also determined if it could be matched with one of Pantone TPX considering authorized color trends for 2016 Spring/Summer. Finally a group of new trend color theme for 2016S/S newborn and toddler wear were proposed for naturally dyed cotton fabric. As results, the three natural dyeing resources gave color gamut with hue ranging from Purple Blue to Green Yellow and with tones including pale, light grayish, soft, grayish, and dull by their single and compound dyeing. A total of 23 colors matched to Pantone TPX were considered for the fashion color planning by natural dyeing. The selected natural colors were grouped as three different color ways and thereafter the color ways were differentiated in terms of representative color sensibility by using subjective evaluation. Finally three characterized color themes were proposed as ‘Serenity’, ‘Juicy’, and ‘Fancy’, each of which has tried to express differentiated feeling of each natural resources for dyeing, to follow up to global color trends, and to contribute to newborn and toddler wear’s own requirements and marketability. These results suggest that natural dyeing colors could be applied into fashion color planning in current fashion industries in order to produce more sensible and emotional design of fashion goods using naturaldyeing.

keyword : 패션색채기획, 천연염색, 제주 천연자원, 색채감성, fashion color planning, natural dyeing, Jeju natural resources, color sensibility

The purpose of this study was to investigate relationships among the older drivers`` subjective evaluation and objective performances for driving ability, mobility and subjective well-being. Scores for mobility and subjective well-being were obtained using questionnaires. Diagram-based driving scenarios and driving simulation were used to measure subjective and objective driving abilities, respectively. The results can be summarized as followings. First, subjective evaluation scores of driving ability but not objective driving performance significantly correlated with mobility. Second, the higher level of mobility predicted higher life satisfaction, higher positive affectivity, and lower negative affectivity. Third, the older driver``s higher scores of subjective driving ability induced higher level of mobility, which, in turn, increased life satisfaction and positive affectivity but lower negative affectivity. The results suggested that subjective rather than objective ability for driving is more important in determining the level of old driver``s subjective well-being.

keyword : 고령 운전자, 주관적,객관적 운전능력, 이동성, 주관적 안녕감, Older driver, subjective,objective driving ability, mobility, subjective well-being

Modern society is living in material affluence after the Industrial Revolution. Meanwhile, consumer needs, in conformity with product diversification, are also being diversified. Modern consumers, unlike those of the past, are trending towards individual consumption that satisfies emotion and values instead of simple goal-oriented consumption. A model case is that of Starbucks. Starbucks has grown into the global coffee franchise it is today through emotional marketing that sells an atmosphere that is unique to Starbucks, consisting of store decorations, store music, employee service, and charming coffee aromas that are identical in every store anywhere in the world. Because this method is marketing that stimulates human emotion, it is assigned to and appeals to human senses and sensitivity. In other words, the charm of emotion marketing is that it draws out consumer emotion, produces positive reactions towards products, and leads to consumption. The utilization of emotions for products or service differentiates brand image and is becoming a key method in reinforcing brand royalty. In particular, more importance is being placed on customer service to strongly impress consumers. Intangible service is becoming the best way to impress customers.

keyword : 고령화 사회, 감성 마케팅, 의료서비스, 예방치료, 재택의료, An aging society, Sensitivity marketing, Medical service, Preventive treatment, Home healthcare

Inclusive design is increasingly gaining attention, as some people find using products difficult after becoming physically impaired, despite daily use. However, making inclusive products is a challenge for designers or companies, as a lack of knowledge and tools stems their low involvement in it. Developing inclusive design tools is thus needed. This study developed criteria to assess upper extremity capabilities corresponding to specific daily activities. A questionnaire survey was conducted among 58 physiatrists and orthopedists. Non-parametric statistics were employed and medians were adopted as representative scores in the assessment criteria based on normality and reliability test results, non-normal data, and strong reliability of respondents in ranking. Consequently, an assessment tool was developed with 14 criteria (divided into range of motion and strength) and capability scores between 0 and 100, which discerned the moderately impaired from the severely disabled and fully capable. Since the doctors agreed to adopt the criteria but assign numeric values, especially for mild impairments, their capability assessment perception was likely influenced by dichotomy. To compensate for these deficits, qualitative or ergonomic approaches are considered simultaneously.

keyword : Body Function Assessment Criteria, Inclusive Design, Physical Impairment, Upper Extremity

Selecting appropriate materials can be significantly important to make different image in the product and also give distinguished express to the users. A material for the ceramic product surface consists of the combination between a glaze and a body, and each attribution of materials and the way of the combination creates different texture and color. This study analyzes the difference between visually and tactually sensibility of ceramic surface to through the simulating both visual and tactual stimulation by verbal evaluation method. Totally 13 adjectives are selected from homepage of local and global ceramic product brand. And totally 12 ceramic samples are created with the consideration of color, glossiness and roughness. These 12 samples are the combination between four ceramic bodies (White porcelain, Celadon_c, Sancheong and Black soil) and three glazes (Transparent, Celadon_g, Black glaze). The respondents of first survey were asked to rub, touch and hold before evaluating the sensibility of ceramic surface and other respondents of second survey were asked to evaluate visual images of 9 samples which showed meaningfully difference from first survey. The surface which scored the highest sensibility with the first survey was ‘pure’ on a surface of White porcelain body with Transparent glaze, and the lowest was also ‘pure’ on a surface of Black soil body with Transparent glaze. The highest score in the second survey was the same result as the first survey, but the lowest scored ‘casual’ and the surface was Black soil body with Celadon glaze. By the comparison with two survey results, not every sensibility is same result shown as the first survey and the second survey, but the tactile sensibilities such as ‘artistic’, ‘luxurious’, ‘sensuous’, ‘romantic’ and ‘mysterious’ can be experienced by via visual materials of ceramic surfaces.

keyword : 촉감 평가, 세라믹 표면, 촉감, 시각적 촉감, Sensibility Evaluation, Ceramic Surface, Tactility, Visual Tactility