| Abstract |
| This research, through video-based communication in a social video platform environment studied the influence of the relationship between a video-watching subject and other watchers to that of the user``s positive emotion and sense of community. Based on prior psychological theories called Social Impact Theory and Self-Monitoring Theory, the research built an actual video-based social video platform environment in order to verify an alternative utilizing new means of interaction based on videos. The result shows that under video-watching settings, user feels greater positive emotion and sense of community when the screen shows other people``s reaction live and when him or her self``s face is shown together, compared to when they are not shown. Also, based on the ANOVA analysis, the percentage of increase to when they were not. The result of the research is expected to yield insights about a new form of social video platform. |
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| Key Words |
| 소셜 비디오, 사회 충격 이론, 자기 점검 이론, 근접성, 소속감, 긍정적 감정, Social Video, Social Impact Theory, Self-Monitoring Theory, Immediacy, Sense of Community, Positive Emotion |
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