Science of Emotion and Sensibility

Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.

keyword : Online Shopping Mall, Product Return, Logistics Service, Customer Satisfaction, Repurchase Intention, 온라인쇼핑몰, 반품, 물류서비스, 고객만족, 재구매의도

Lowering observers’ view-height may increase the amount of occlusion across objects in a visual scene and prevent the accurate identification of the objects in the scene. Based on this possibility, memory stimuli in relation to their expected views from different heights were displayed in this study. Thereafter, visual short-term memory (VSTM) performance for the stimuli was measured. In Experiment 1, the memory stimuli were presented on a grid-background drawn according to linear perspectives, which varied across observers’ three different view-heights (high, middle, and low). This allowed the participants to remember both the color and position of each memory stimulus. The results revealed that testing participants’ VSTM performance for the stimuli under a different memory load of two set-sizes (3 vs. 6) demonstrated an evident drop of performance in the lowest view-height condition. In Experiment 2, the performance for six stimuli with or without the grid-background was tested. A similar pattern of performance drop in the lowest condition as in Experiment 1 was found. These results indicated that different view-heights of an observer can change the amount of occlusion across objects in the visual field, and the sensory interference driven by the occlusion may further influence VSTM performance for those objects.

keyword : View-height, Visual Scene, Occlusion, Visual Short-term Memory, Change Detection, 조망 높이, 시각장면, 중첩, 시각단기기억, 변화탐지

Visually impaired people use tactile maps to get spatial information about their surrounding environment, find their way, and improve their independent mobility. However, classical tactile maps that make use of braille to describe the location within the map have several limitations, such as the lack of information due to constraints on space and limited feedback possibilities. This study describes the development of a new multi-modal interactive tactile map interface that addresses the challenges of tactile maps to improve the usability and independence of visually impaired people when using tactile maps. This interface adds touch gesture recognition to the surface of tactile maps and enables the users to verbally interact with a voice agent to receive feedback and information about navigation routes and points of interest. A low-cost prototype was developed to conduct usability tests that evaluated the interface through a survey and interview given to blind participants after using the prototype. The test results show that this interactive tactile map prototype provides improved usability for people over traditional tactile maps that use braille only. Participants reported that it was easier to find the starting point and points of interest they wished to navigate to with the prototype. Also, it improved self-reported independence and confidence compared with traditional tactile maps. Future work includes further development of the mobility solution based on the feedback received and an extensive quantitative study.

keyword : Accessibility, Navigation, Tactile Map, Vision Impairment, Voice Interaction, 길 탐색, 시각 장애, 음성 상호작용, 접근성, 촉각 지도

This study suggests multisensory interaction techniques to help visually impaired people appreciate and understand artworks through non-visual senses such as tactile, auditory, and olfactory senses. A user study was conducted on the basis of a qualitative interview about the experience of appreciating artwork through the multisensory interaction system to visually impaired people so as to verify the development of the interaction techniques. The user test shows that the multisensory interactions in artwork generally not only help them appreciate and understand it but also give them satisfaction through artwork appreciation. However, it also indicates that some multisensory interactions caused the visually impaired people confusion and could not be perceived during the appreciation. On the basis of these outcomes, implications in this study are as follows. This study has contributed to providing specific development guidelines and indicators of non-visual multisensory interactions as a technical alternative to improve accessibility to cultural and artistic activities for the visually impaired. Furthermore, this study is expected to contribute to building a technical background, which can provide comprehensive sensory experiences with not only blind people but also non-blind people such as children and the elderly through universal interaction techniques beyond existing visual-oriented fragmentary experience.

keyword : Artwork Appreciation Accessibility, Interactive Art, Multimodal Interaction, Multisensory Artwork, Multisensory Interaction, Visually Impaired People, 미술 작품 감상 접근성, 인터랙티브 아트, 멀티모달 인터랙션, 다중감각 미술 작품, 다중감각 인터랙션, 시각장애인

This research investigates how digital design agencies and client companies incorporate design thinking―a human-centered approach to solving difficult problems―into their website development processes. Based on a literature review on the design-thinking-driven web development process, multiple case studies of award-winning website projects were performed by in-depth interviews with key practitioners. Through analyses of these cases, their user-centered approaches for website innovation were identified according to the following four phases: web planning (discovery and defining phases) and web design and development (development and delivery phases). Moreover, distinct approaches of design thinking practices were identified according to two website types: a brand promotion website with a killer brand storytelling approach; and a service channel website with a strategic UI/UX-driven approach. Next, the key success drivers of these website projects were suggested in light of the typical themes of design thinking (i.e., human centeredness, research based, context awareness, and collaboration). Some practical limitations were also found in adopting the design-thinking-driven web development process, such as limited research methods and tools, and insufficient prototyping and experimentation. Along with these limitations, it was also discovered that current digital design agencies still face the following challenges in adopting the design-thinking-driven web development process: building a long-term, playful partnership with clients; leveraging decision-makers' design thinking awareness; and coping with limited resources (design thinking practitioners, budgets, and schedules).

keyword : Design Thinking, Digital Marketing, Digital Design Agencies, Website Innovation

This study compares and analyzes user experiences of intelligent personal assistant services based on the evaluation criteria of human-computer interaction to explore positive elements of user experiences and factors that could be improved. The research was conducted on Apple's Siri, Google's Google Associate, and Samsung's Bixby, which is presently the smartest personal assistant service on the market. The research method was to compare and analyze the concepts and characteristics of the current services through a literature review and by interviewing seven UI/UX design experts for the second 2 weeks using contextual inquiry. The interview reorganized Peter Morville's user experience honeycomb, reducing his seven usability principles down to five, asking questions about usability, convenience, visual attractiveness, reliability, and satisfaction. On the basis of the reconfigured usability principle, the assessment was conducted on the basis of the assessment timing and the system usability scale. This study is meaningful in that it analyzed the user experience of artificial intelligence personal assistant services both quantitatively and qualitatively.

keyword : Intelligent Personal Assistant, Artificial Intelligence, User Interface, User Experience, Usability Evaluation, 지능형 개인비서, 인공지능, 유저인터페이스, 사용자경험, 사용성평가

The purpose of this study is to investigate the relationships between death recognition, terminal care stress, terminal care performance, and other influencing factors of terminal care performance in terminal care hospital nurses. Two hundred forty nurses working in 11 hospitals for the elderly located in G, N, C city were surveyed. They were asked to complete three questionnaires: one on death recognition, one on terminal care stress, and a final one on terminal care performance. The data collected were analyzed using descriptive statistics, Pearson's correlation, and stepwise regression using SAS 9.1. The findings suggest that the nurses' own mental and occupational stress was the cause of many difficulties in the practice of end-of-life care, where the nurse will often experience the death patients, which results in increased dysentery stress. There was a negative correlation between species stress and terminal care performance. Death recognition and terminal care stress were correlated with terminal care performance. The results suggest that the longer the clinical experience, the higher the quality of terminal care performance. Therefore, it is suggested that terminal care should be performed considering the longevity of the careers career and their death tendency. Further to this study, it is necessary to find out how to reduce stress and to evaluate other variables affecting the care of the patient.

keyword : Death Recognition, Terminal Care Performance, Terminal Hospital Nurses, Terminal Care Stress, 죽음인식, 임종간호수행, 요양병원 간호사, 임종간호스트레스

This study aimed to compare the effects of two emotion regulation strategies, namely, cognitive reappraisal and expressive suppression in female college students. Specifically, the effects of these two emotion regulation strategies were tested and the intrapersonal factors related to the effects of these strategies were explored. The participants included 60 female college students. In Study 1, 40 participants were randomly assigned to each of the two different strategy groups, i.e., a between-subject design was employed. In Study 2, 20 participants were asked to use both strategies to regulate their emotion, i.e., a within-subject design was employed. The results revealed that both emotion regulation strategies effectively reduced negative emotion of emotional stimuli. However, the use of emotion regulation assessed with a questionnaire was not matched to the actual usage of regulation strategies examined with a task. Finally, the use of a suppression strategy was related to the extroversion psychological adaptive variable. Our findings suggest that the subjective assessment of the use of an emotion regulation strategy may not be the same as the actual use of an emotion regulation strategy. Furthermore, we demonstrated that when participants have an option to use both strategies, the cognitive reappraisal is more functional than expression suppression. This concurs with the previous findings on the effects of emotion regulation strategies.

keyword : Cognitive Reappraisal, Emotion Regulation Questionnaire, Emotion Regulation Task, Expressive Suppression, Individual Characteristics, 인지 재평가, 정서조절 설문, 정서조절 과제, 표현 억제, 개인 내 변인

Smartphones, now a necessity for modern people, have become more than just an appliance, but an object of obsession for many. This has resulted in smartphone addiction in many modern people. However, the phenomenon of object addiction can lie beyond the problem of the object itself, varying according to the psychological characteristics of the subjects who use it. For this reason, this study aimed to examine adult attachment and covert narcissism as factors influencing smartphone addiction in college students. In order to do this subjects' level of smartphone addiction, adult attachment and covert narcissism needed to be measured on a scale of smartphone addiction, adult attachment and covert narcissism. Regression analysis was conducted with smartphone addiction set as the dependent variable and adult attachment and covert narcissism as independent variables. As a result, we observed anxiety attachment related to adult attachment and hypersensitivity/weakness of covert narcissism played roles in smartphone addiction. These findings suggest that in order to understand smartphone addiction in college students, it is important to know the psychological characteristics of our subjects.

keyword : Smart-Phone Addiction, Adult Attachment, Covert Narcissism, College Student, 스마트폰 중독, 성인 애착, 내현적 자기애, 대학생