| Abstract |
| This study investigated the applicability of Korean traditional textiles for everyday wear by analyzing the relationships among tactile sensations, sensory images, and consumer acceptance of five representative fabrics: Mosi organdy ramie, Mumyeong cotton, Nobang organza silk, Gapsa leno silk, and Gongdan satin silk. Following a preliminary survey conducted at a fabric market, a sensory evaluation was performed with 39 clothing major students using 18 tactile and 16 sensibility descriptors. The results identified four sensibility image dimensions, namely “Elegant,” “Rustic,” “Comfort,” and “Unique.” Moreover, a linear mixed-effect model analysis revealed that although the “Elegant” and “Comfort” images substantially enhanced purchase preference, “Rustic” had a somewhat negative effect in overall purchasing contexts; however, it had a positive effect in the context of everyday wear. In the analysis of everyday clothing preferences, Mumyeong cotton (59.0%) ranked first, receiving the highest score in “Comfort,” which was associated with psychological ease. In contrast, Mosi organdy ramie recorded the highest score for non-preference for everyday wear (58.9%) due to its lower “Comfort” rating, despite its “Elegant” and “Rustic” rankings being comparable to those of Mumyeong cotton. This research suggests that the modernization of Korean traditional textiles should focus on enhancing emotional comfort and familiarity while still preserving their unique characteristics. |
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| Key Words |
| Korean Traditional Textiles, Tactile, Sensibility Image, Rustic, Everyday Wear, 한국 전통직물, 촉감, 감성 이미지, 소박미, 일상복 |
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