| Abstract |
| This study examines accessibility violations in global luxury fashion brand websites as structural outcomes of the interplay between aesthetic design strategies and structural integrity management, and proposes a typological framework grounded in cognitive load theory. Web accessibility audits were performed on the homepage and handbag category page of eight top luxury fashion brands using three automated tools: Lighthouse, axe DevTools, and WAVE (Web Accessibility Evaluation Tool). Violations were divided into three domains: color contrast, Accessible Rich Internet Applications (ARIA)-related interaction structure, and markup integrity. A rule-based reduction simulation was then applied to quantitatively estimate the accessibility gains achievable through structural remediation alone, without altering existing design strategies. Two structurally distinct violation types were identified. The composite conflict type, exemplified by Dior, occurs when aesthetic strategy and interface structural complexity act simultaneously; structural remediation reduced violations by 61.1%, yet residual violations related to the low-contrast color strategy remained unresolved through structural correction alone. The markup integrity failure type, exemplified by Yves Saint Laurent, concentrates violations in implementation-level structural deficiencies; all 218 violations were structurally remediable, achieving a simulated reduction rate of 100%. Cross-validation using WAVE confirmed both structural patterns. These findings reveal that the structural character of accessibility violations is not determined by total violation count but by their compositional structure and remediation feasibility. By reconceptualizing accessibility as a cognitive design variable regulating the extraneous cognitive load, this study reframes accessibility as an intrinsic structural quality condition of luxury digital user experience that mediates users' information-processing efficiency and effective delivery of brand aesthetic experience. |
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| Key Words |
| 접근성 유형화, 럭셔리 디지털 UX, 인지 부하, 구조 정합성, 규칙 기반 감산 시뮬레이션, Accessibility Typology, Luxury Digital UX, Cognitive Load, Structural Integrity, Rule-Based Reduction Simulation |
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