| Abstract |
| Dawkins introduced the concepts of “imitation in a broad sense” and the “meme” to explain the principle of cultural evolution. Since then, the meme has been widely studied and cited across various fields. With the rise of PC communication, the internet, smart environments, and social networking services (SNS), meme phenomena have become increasingly pervasive, gaining social, cultural, and economic significance. This study phenomenologically analyzes and observes memes based on literature and case studies, offering a reinterpretation of the meme phenomenon through the lens of gene-culture co-evolution theory. First, imitation is defined as the acquisition of others’ thoughts, expressed as tangible or intangible products created through behavioral phenotypes. Second, the phenomenon in which a person adopts another's behavioral phenotype as it is, or reconstructs it before transmitting it to others, can be reinterpreted as the meme phenomenon. Based on this cultural transmission phenomenon, cultural evolution can be induced. Third, “memetic experience,” “meme stream,” and ‘meme impact’ vary according to “human and environmental conditions.” Memetic experience, comprising transmission, cognitive, and imitation experiences, is inherently relative, with intentional design and randomness coexisting. Meme phenomena can thus be observed and interpreted from both macro and micro perspectives, reflecting the experiences of individuals and groups. This study repositions meme theory as both a practical tool and a human-centered framework for addressing real-world challenges. |
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| Key Words |
| Behavioral Phenotype, Emotive Integration, Gene-Culture Co-Evolution, Imitation, Meme, Memetic Experience, 감성 융합, 모방, 밈, 밈적 경험, 유전자 문화 공진화, 행동 표현형 |
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