| Abstract |
| This study analyzed the influence of the tactile and emotional perception of recycled fibers on consumer purchase intentions and preferences within the fashion industry. Sensory evaluations were conducted on three types of jersey knit fabrics produced with identical specifications: wool (65%)/recycled cashmere (35%), new cashmere (65%)/recycled cashmere (35%), and 100% new cashmere. Sixty-two male and female consumers in their 20s and 30s participated in two rounds of survey-based sensory evaluation. Data were analyzed using SPSS 28, employing descriptive statistics, t-tests, and ANOVA. The first round of evaluations, conducted before providing participants with information on the fiber content, revealed that brushed recycled fibers were favorably perceived as suitable winter materials. However, in the second-round evaluation, which occurred after participants were informed about the recycled content and blending ratios, the 100% new cashmere fabric―initially rated less positively―received significantly improved evaluations, particularly in descriptors like “elegant,” “formal,” and “unique.” This was accompanied by a substantial increase in estimated price. These findings suggest that composition information plays a stronger role than tactile sensation in shaping consumer perception, as the same tactile stimulus led to reversed emotional responses once information was provided. Participants also identified the recycled fabrics based on their coarse, stiff, or synthetic-feeling tactile qualities. This study highlights the importance of enhancing consumer awareness about recycled fibers and underscores the need for effective communication strategies to foster more favorable perceptions toward sustainable fashion practices. |
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| Key Words |
| Consumer Perception, Price Prediction, Recycled Fiber, Sustainability, Tactile Evaluation, 소비자 인식, 가격 예측, 재활용 섬유, 지속가능성, 촉감 평가 |
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