| Abstract |
| Developing along with smartphones, car-sharing services have been combined with new technologies to attract more users. To promote the use of the service, understanding users’ emotions is crucial. Although research on emotions in relation to cars has been conducted, the majority of studies on car-sharing services primarily focus on transportation policies and industrial engineering. To provide user-friendly experiences and promote car sharing services, understanding the relevant emotions is necessary. Therefore, the current study aims to explore the vocabulary used to express emotions regarding car-sharing services and extract representative emotions. First, data on car-sharing services and emotions were collected through a literature review. A vocabulary on emotions was then constructed based on the related literature, and expert reviews were conducted to organize the vocabulary suitable for exploring emotions regarding vehicle-sharing services. Finally, a survey was conducted. Six representative emotions related to car-sharing services were derived through a factor analysis on the results were innovation, practicality, inconvenience, loyalty, enjoyment, and flexibility. This study fills gap in current literature by deriving a vocabulary and identifying representative emotions for measuring and comparing emotions felt or expected by users while using car-sharing services. In addition, the study is hopeful that future studies could produce specific questionnaires for measuring this based on representative emotions. |
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| Key Words |
| 감성, 감성어휘, 만족도, 차량공유서비스, Car-Sharing Service, Emotion, Emotional Vocabulary, Satisfaction |
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