| Abstract |
| Many people are interested in vegetarianism for health and animal welfare reasons, but putting it into practice is difficult. This study aims to examine how an individual’s thoughts on the mind-body connection influence their choice of vegetarian products. In Study 1, the impact of two types of thoughts on health behaviors and the selection of vegetarian products was compared: dualism and physicalism. The mind and body are separated in dualism, whereas the mind and body are connected in physicalism. Study 2 tested whether thoughts about the mind-body connection activate the social values that an individual aspires. Study 3 used priming with healthy and unhealthy food images to examine whether the mind-body dualism connection was bidirectional. Study 1 shows a lower intention for health-related behaviors under dualism conditions, compared to physicalism conditions, where the mind and body are connected. In Study 2, the intention to engage in health-related behaviors and the preference for self-transcendence values were lower than in the physicalism condition. Study 3 shows that participants primed with unhealthy images had higher dualistic scores than those primed with healthy plant-based images. These results suggest that an individual’s thoughts about the mind-body connection may affect health behaviors and social value activation differently. |
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| Key Words |
| Health Behaviors, Mind-Body Dualism, Plant-Based, Social Value Orientation, 건강을 위한 행동, 마음-신체의 이원론, 채식, 사회적 가치 |
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