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Vol.27, No.2, 25 ~ 37, 2024
Title
Union Affiliation: Social Exclusion Risk and Prosocial Behavior
 
Abstract
Past research reported mixed results on the effects of social exclusion on prosocial behavior. Whereas some studies reported an increase in prosocial motivation and behavior, others proposed that social exclusion causes a decrease in prosocial behavior along with negative reactions such as anger and aggression. These conflicting results may have arisen because prosocial behavior does not in itself always produce social reconnection. That is, although prosocial behavior is a major means of promoting social relationships, the excluded person does not need to act prosocially to benefit others unless the behavior leads to the restoration of the relationship. Unlike past research that assumed dichotomous situations of exclusion or belonging, the present research tested prosocial behavior in a social exclusion risk situation where the possibility of reconnection exists. In addition, we used the ability to potentially contribute to the group as another independent variable. We used a simulation game titled “Becoming a Union Member” to manipulate each participant’s social exclusion risk and ability. Participants responded to a simple survey named member personality test and gave preliminary votes to one another, and exclusion risk was manipulated by the number of votes received. Later, ability was manipulated by disclosing perception test scores in the named member ability test. In both Experiments 1 and 2, participants who scored high in terms of social exclusion risk and low in the ability to potentially contribute showed prosocial behavior in stipulating larger donations. These results demonstrate that probable social reconnection defined by exclusion risk and ability is the key to explaining prosocial behavior following social exclusion.
Key Words
사회적 배제, 소속감, 친사회적 행동, 능력, 기부금, Social Exclusion, Sense of Belonging, Prosocial Behavior, Ability, Affiliation Fee
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