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Vol.26, No.3, 53 ~ 69, 2023
Does Social Exclusion Increase Materialism? The Moderated Mediation Model of the Need to Belong, the Need for Control, and a Sense of Power
Materialism can be triggered by various social events. Based on theories on functions of materialistic goal pursuit, this study investigates how social exclusion evokes desires related to one's identity, resulting in an increase in materialism. Specifically, we predicted that social exclusion would increase the desire for control and belonging, thus leading to higher levels of materialism. Moreover, based on the theory of the approach tendency of power, we further predicted that individuals with a higher sense of power would experience greater desires for belonging and control when faced with social exclusion. To examine the hypotheses, we conducted an experiment using 202 Korean women. The results indicated that social exclusion resulted in an increase in the desire for control, thus increasing materialism. This relationship is stronger for individuals with a high sense of power, and the path from social exclusion to materialism based on the need for control is significant for those with a high sense of power. Although social exclusion increases the need to belonging, the relationship between the need to belonging and materialism is not significant, and its mediating effect was not supported in this study. Based on these findings, we discussed implications and directions for future research.
Key Words
Social Exclusion, Materialism, Need to Belong, Need for Control, Sense of Power, 사회적 배제, 물질주의, 소속의 욕구, 통제의 욕구, 권력감