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Vol.26, No.2, 103 ~ 117, 2023
Title
The Influence of Presentation Mode on Preference of the Meaningful Entities: The Interaction between Inward Bias and Canonical View Point
 
Abstract
This study aims to investigate the interaction between inward bias and canonical viewpoint, which are factors known to affect preference for meaningful objects. It also considered the familiarity of each entity in terms of their influence on the existence of a canonical viewpoint and demonstrated whether the relative strength of two preferences varies depending on familiarity. To confirm this, we conducted a behavior experiment using a two-alternative forced-choice task. The experimental stimuli were eight single objects for familiarity level (high/low), whereas the entity’s inward bias and canonical viewpoint were observed or violated. Results showed that when inward bias was obeyed, the frequency of being chosen as a preferred option was higher, and the reaction time for preference judgment was shorter. However, the observation of a canonical viewpoint did not affect frequency and reaction time. Moreover, familiarity played an interference role in aesthetic judgment. These results indicate that inward bias is stronger than canonical viewpoint, ultimately implying that a single object’s interaction with the visual context is superior to the entity’s attribute as regards to preference judgment.
Key Words
Aesthetic, Object Preference, Inward Bias, Canonical Viewpoint, Familiarity, 심미감, 개체 선호 원리, 내적 편향 원리, 규범적 관점, 친숙도
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