| Abstract |
| Among the discussions on affective representation, the first is to explain the affective representation in the dimensions, and the second is to explain the affective representation according to the modality. In previous studies, to explain affective representation, valence models (signed valence, unsigned valence) and Modality-generality models (modality-general, modality-specific) were presented. In this study, we compared models presented in the previous study using the recently published ASMR to confirm which models explain affective representation well. The data used in this study were behavioral rating values collected by Kim & Kim (2022), and these were obtained for ASMR stimuli that were divided into three affective types (negative, neutral, and positive) and two modalities (auditory and audiovisual). Then, a multidimensional scaling, a representational similarity analysis with a two-way repeated measures ANOVA, and a multiple regression analysis with a two-way repeated measures ANOVA were performed. The results revealed that signed valence and modality-general distinguished between affective types of stimuli better than unsigned valence and modality-specific. Similar to the results of multidimensional scaling, the results of a representational similarity analysis and a multiple regression also showed that the signed valence and modality-general significantly explained affective representation better than the unsigned valence and the modality-specific. These results suggest that the model in which positive and negative are located at the opposite ends of the one dimension explains the affective representation of ASMR well, and that the affective representation was consistent regardless of modality. |
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| Key Words |
| Modality, Multidimensional Scaling, Valence, Representational Similarity Analysis, 감각양상, 다차원척도법, 정서가, 표상 유사성 분석 |
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