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Vol.26, No.1, 3 ~ 17, 2023
Title
Fashion Consumption Expenditure During the COVID-19 Pandemic: Comparison by Generation and Income Status
 
Abstract
This study investigated how COVID-19 imparted the fashion expenditure of households in Korea. During the COVID-19 pandemic, the ratio of fashion expenditure to household income and the ratio of fashion expenditure to household consumption expenditure were estimated using secondary data of national statistics. The household income and expenditure data in Korea were extracted from 2018 to 2021. The household was categorized by generations such as gen Z, gen M, gen X, Baby Boomer, and Silent generation, and the household income status was identified by the income quintile. The outcome revealed that the ratio of fashion usage expenditure to income decreased following COVID-19 equated to before COVID-19 and revealed the significant differences by income quintile. The ratio of fashion consumption to household expenditure significantly differed between the pre-COVID-19 and the post-COVID-19. The difference in the ratio of fashion consumption to household expenditure was important by generations, and it was not affirmed by the income quintile.
Key Words
COVID-19, Fashion Consumption Expenditure, Ratio of Fashion Consumption Expenditure to Household Expenditure, Generation, Income Status, 코로나19, 패션소비지출, 지출대비 패션소비지출 비율, 세대, 소득계층
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