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Vol.21, No.1, 3 ~ 17, 2018
Title
Prioritization Analysis for Contents Sensibility Evaluation of the Future Mobility
 
Abstract
The emergence of the fourth industrial revolution is rapidly changing the conventional society and the industry, eroding the boundaries among the technology, culture, and finance. In the mobility industry, as the engineeringbased industry converges with the information technology, the mobile space is changing from mobility or safetycentric space into space where the passengers can consume infotainment or contents services. The contents evaluation of the future mobility is conducted in terms of usability or technology acceptance aspect, but according to the trend analysis, the mobility industries, such as vehicle OEMs, it is necessary to evaluate the emotional or sensibility factors for the development of their future mobile space design. Herein, this research study evaluates which sensibility factor should be evaluated in priority to develop the contents interaction in the future mobile space. Thus, using Patrick Jordan’s Four Pleasure Model, the priority evaluation has been conducted among 116 Korean drivers. As a result of the statistical analysis and AHP (Analytic Hierarchy Process), it has been found that first, it is necessary to evaluate psychological, ideological, social and physical sensibility in the respective order, and second, it is necessary to evaluate based on the contents user type.
Key Words
Contents Sensibility, Contents User, Future Mobility, Sensibility Prioritization, 감성 우선순위, 차세대 이동공간, 콘텐츠 감성, 콘텐츠 이용자
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