| Abstract |
| The purpose of the study is discovering the effects of virtual competitors on user in AR (Augment Reality) home training system. Specifically, the current research examined their effects on immersion, perceived competition, and leaning motivation. The paper tested three unexplored relationship. First, introducing virtual competitors in home training system will enhance user's immersion. Second, presenting virtual competitors in home training system will increase user's perceived competition. Third, virtual competitors in home training system will raise user's learning motivation. For empirical analysis, we developed home training system, which could check and give feedback automatically, based on user’s posture. Using this AR home training system, the study empirically shows how and why virtual competitors affect users. The results give implications not only on service design; but also on the idea that virtual other could affect user’s behavior. |
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| Key Words |
| 증강현실, 홈트레이닝 시스템, 몰입, 인지된 경쟁, 정보습득 욕구, Augment Reality, Home Training System, Immersion, Perceived Competition, Learning Motivation |
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