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Vol.20, No.1, 83 ~ 95, 2017
Title
The Effect of Background Music on Impulsive Decision Making: When People are Exposed to Luxury Items
 
Abstract
In this study, we figured out that music modes and item types could affect people`s urged decision making through a k-value which results from a delay discounting`s hyperbolic function. Generally, high k-value is related to impulsive decision making. Concretely, there was a significant interaction between items and music. For the luxury item, the k-value was higher while listening to major music than minor. However, for the non-luxury item condition the k-value difference was not significant between two pieces of music. Moreover, we expected mood could be manipulated after listening to the music and mediate a difference of tendency. We used first movement as an allegro and second as an andante of Mozart piano concerto No.5 D-major and No.20 D-minor for stimuli. As a result, mode and tempo`s main effects were not significant. Nevertheless, there was a significant two-way interaction. To put it concretely, the k-value of major condition was marginally higher than minor condition on allegro. However, the k-value of major condition was significantly lower than minor condition on andante. Also, depressed degree difference was significant but it was not significant as a mediator. Set depressed degree as a predict variable and future time span as a mediator, further research found future time perception partially mediated the effect that depressed degree affects impulsivity.
Key Words
배경음악, 명품, 지연할인, 충동적 의사결정, Backgroud Music, Luxury Item, Delay Discounting, Impulsive Decision Making
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