| Abstract |
| As times change rapidly the lifestyle, personality, and values of men have changed diversely. Not only have preferences for men`s clothing changed, men`s fashion market has also grown, and novel, non-preexisting styles have come into place. Also, there are many studies on sensibility of women`s fashion while studies on sensibility of men`s fashion are insufficient. This study categorized common styles for men in their 20s into 7 different representative samples and investigated consumers` sensibility evaluations for each representative sample. Style 1 (suit), style 2 (rider jacket + skinny pants), style 3 (blouson + straight pants), style 4 (cardigan + half pants), style 5 (military jacket + straight pants), style 6 (loose fit jacket + skinny pants), and style 7 (baseball jumper + straight pants) were prepared in the evaluation questionnaire. The study compared male and female interest and knowledge of men`s fashion, evaluated the sensibility difference depending on the men`s fashion, analyzed whether there is a difference between preferred men`s clothing and actual wearing of the clothing, and examined the preferred style in relation with the lifestyle. The results are as follows: First, men`s fashion was diversified and subdivided, and interest and knowledge about men`s fashion was greater for males than females. Second, sensibility of men`s fashion had significant differences depending on the style, and it did not depend on genders. Third, there was a clear difference between the most favored style by the 20s and the actual style they commonly wear; the favored style and the actual worn style were consistent 66.1% of all the cases, inconsistent 33.9% of those. Style 3 had the highest preference and the actual wearing rate, and style 5 was the least preferred and worn. Fourth, the more extroverted lifestyle rather than introverted one, the more it was likely to prefer diverse styles. |
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| Key Words |
| 남성복, 감성, 스타일, 성별, 선호, 라이프 스타일, Men`s Fashion, Sensibility, Style, Preferring & Wearing, Lifestyle |
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