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Vol.18, No.4, 109 ~ 119, 2015
Title
The Effect of Legitimacy and Fashionability on Females` Control over their Boyfriends` Fashion Style
 
Abstract
People tend to perceive their loved others (e.g., children, spouse, romantic partner) as their extended selves and then control over the loved others`` fashion style corresponding to their self-concept. The study conceptually suggested that people``s perceptions on legitimacy to interfere the others and their own fashionability would separately or interactively influence their control over the loved others`` fashion style. To investigate the suggestions, an experiment with female participants in their 20``s was conducted by using a scenario. The results indicated that participants`` perception of legitimacy to interfere their boyfriends or their own fashionability did not have a separate effect on control over their boyfriends`` fashion style. However, the legitimacy and the fashionability did have an interactive effect on the control. In particular, for high legitimacy groups, there was no difference in the control between low and high fashionability groups. For low legitimacy groups, the control was stronger in high fashionability group than in low fashionability group.
Key Words
패션, 대인 관계에서의 통제, 간섭권한, 패션감각, 연인관계, 확장된 자기, Fashion, Interpersonal Control, Legitimacy, Fashionability, Romantic Relationship, Extended Self
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