| Abstract |
| As a part of integrated study for technical communication between consumer and manufacturer of functional clothing, functional clothing consumers were categorized based on their perception of the functional outdoor jacket and the differences in the source of information and use of hang-tag were examined according to the groups. Questionnaire survey was conducted on 472 males and females in their 20s to 60s, who have experience of purchasing functional outdoor jackets. Perception of functional outdoor jackets was classified into four factors (``functionality``, ``price``, ``experience/knowledge`` and ``brand/design``) and the respondents were categorized into three groups according to the factors: ``unconversant/ brand & design pursuing group``, ``conversant/ function pursuing group`` and ``high-priced products preferring group``. ``Unconversant/ brand & design pursuing group`` was composed of high rate of office workers and students in their 20s and 30s who use internet most frequently as source of information while ``conversant/ function pursuing group`` was composed of high rate of professionals in their 40s and 50s who make the most frequent use of information on hang-tag. ``High-priced products preferring group``, which has high rate of the elderly in their 60s and housewives, obtain their information mainly from salespersons. ``Unconversant/ brand & design pursuing group`` was satisfied with functional information more than other two groups and ``conversant/ function pursuing group`` concerned for the hang-tag and required more explanation of terminology used in hang-tag. The results effectively explained the features of consumer groups and their different responses toward the information of functional outdoor jacket. |
|
|
| Key Words |
| 기능성의류 인식, 아웃도어 재킷, 행택, 성능정보, 정보원, Perception of Functional Clothing, Outdoor Jacket, Hang-Tag, Functional Information, Source of Information |
|
|
 |
|
