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Vol.18, No.4, 35 ~ 47, 2015
Title
The Influence of Cultural Similarity and Empathy on Helping Intention: Testing the Moderated Mediating Effect of Cosmopolitanism
 
Abstract
Prior research suggested that people generally show stronger intentions to help in-group members because people experience higher levels of empathy for those who are similar to themselves. The present research demonstrated that one``s levels of cosmopolitanism would moderate the mediating role of empathy on the relationship between cultural similarities and helping intentions. In particular, it was examined how the mediator (empathy) affected the relation between cultural similarity and helping intention for participants with low to high levels of cosmopolitanism. Results indicated that participants with lower levels of cosmopolitanism showed stronger empathy as targets are more culturally similar to participants`` own culture. Participants with higher levels of cosmopolitanism, however, reported the same levels of empathy regardless of targets`` cultural similarity. The implications and limitations of the results were discussed.
Key Words
내집단 편향, 문화 유사성, 공감, 도움의향, 세계시민주의, Intergroup Bias, Cultural Similarity, Empathy, Helping Intention, Cosmopolitanism
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