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Vol.18, No.4, 15 ~ 25, 2015
Title
The Relationship Between Cleanliness Desire and Moral Judgment
 
Abstract
Past experimental research reported that people become stricter in moral judgements when cleanlinessrelated concepts are activated. However, it is not clear whether pre-experimental individual differences in cleanliness desire is also related to moral judgment. This research examined whether cleanliness desire in various daily activities is related to diverse types of moral judgments (Study 1), and whether experimentally manipulated physical cleanness affects the relationship between cleanliness desire and moral judgments (Study 2). The results showed reliable relationship between everyday cleanliness desire and moral judgements in that people who were high (or low) in the desire was stricter (or more tolerant) in moral judgments. The relationship was also observed when physical cleanness was manipulated, but there was no difference in moral judgments depending on actual physical cleanness.
Key Words
청결 욕구, 도덕 판단, 부도덕, 더러움, Cleanliness, Moral Judgement, Immorality, Dirtiness
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