| Abstract |
| Using social network analysis, this study examined cognitive representations of ideal public figures as well as politicians and entertainers who are often regarded as public figures in Korea. Participants expected ideal public figures to possess only positive characteristics, such as high morality, integrity, competence. However, their assessment of politicians and entertainers reflected in their cognitive representations turned out to be fairly different from the image of ideal public figures. Personality traits and behavioral characteristics featured in cognitive representations of politicians were dominantly negative. Cognitive representations of entertainers incorporated both positive and negative characteristics highly interconnected to each other. This study also explored how people respond affectively toward ideal public figures, politicians and entertainers. Participants showed only positive feelings toward ideal public figures. However, their` affective responses toward politicians were entirely negative and toward entertainers, both positive and negative affects were shown. We discussed the disjunction between the representations of politicians and entertainers and of ideal public figures and suggested directions of future research. |
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| Key Words |
| 공인, 연예인, 정치인, 인지적 표상, 정서적 반응, public figures, politicians, entertainers, cognitive representations, affective responses |
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