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Vol.16, No.1, 65 ~ 75, 2013
Title
Effect of Stripe Pattern for Men`s Shirts on Emotion
 
Abstract
The visual sensibility and preferences are closely related with color combinations, stripe intervals, and strip complexity. We studied the effect of stripes characteristics on visual sensibility and preferences for men`s shirts fabrics. As a result of a factor analysis, the adjectives were classified by viewers into 5 factors as attraction, maturity, dignity, practicality, and simplicity. We found that stripe intervals had a significant visual effect on maturity, dignity, and practicality. The uneven stripes had higher scores for dignity and practical while lower for mature. The stripes with consecutive order of two different thickness were felt more strongly in attractive, practical, and preferred. The results also showed that stripes with compound and contrast colors were attractive and preferred.
Key Words
셔츠, 줄무늬, 색상, 감성, 선호도, Shirts, Stripes, Color, Sensibility, Preference
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