• Home > Journal Search > Past Issues

Past Issues

Endnote RefWorks Scholar's Aid Excel TXT
Vol.15, No.4, 575 ~ 585, 2012
Title
The effect of emotional priming on the product perceived usability
 
Abstract
Decades of psychological research have shown that emotion brings users various kinds of physical and psychological advantages and disadvantages. Moreover, this also impacts human decision-making. However, in spite of the weight of emotion, combined with HCI, relevant research is still insufficient. We hypothesized that the user`s temporal emotion could influence the product evaluation, especially in terms of product usability. Two studies were carried out to investigate the effect of induced priming on user evaluations. In exp1, we manipulated participants` temporal emotions using positive and negative images from IAPS. In our results, we saw image priming had a statistically significant effect, with the positive condition group giving the product high ratings for usability. In exp2, emotional image manipulation was conducted with valence and arousal. As a result, we found that the variables of valence and arousal had some interaction effects. These studies have demonstrated that temporally induced emotion could affect users` emotion in different ways, in addition to influencing product evaluations.
Key Words
정서, 지각된 사용성, 점화, IAPS emotion, perceived usability, priming, IAPS
| PDF

로고이미지