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Vol.15, No.2, 209 ~ 223, 2012
Title
The Effect of Emotional Responses toward Physical Environment on Switching Barriers and Loyalty
 
Abstract
This study tests a model that physical environment for shopping experience consist of the emotional responses of consumers and the effect of it`s behavioral reactions. Specifically, this study have discussed how to perceive the attractive environment for customers, how to induce positive feelings or negative, how to form a switching barriers, how to lead loyalty, This findings can be summarized as follows, The results show that the models fit the data well and that nearly all of the hypothesized relationship construct are supported, First, attractive physical environment of the store had an significant effect on positive emotions to customers, Second, positive emotions that customers response about physical environment of store have an significant effect on switching barriers and loyalty. Third, the switching barriers formed in the consumer`s mind to store have a significant effect a positive loyalty. The results present that attractive physical environment of stores have been thought to be key to switching barriers and customer loyalty.
Key Words
물리적 환경, 감정적 반응, 전환장벽, 충성도 Physical Environment, Emotion, Switching Barriers, Loyalty
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