| Abstract |
| The purpose of this study was to investigate the consumer sensibility according to the arrangement and area-ratio of a stripe, and the necktie width. The experimental materials developed for this study were a set of stimuli and necktie sensibility scales. The stimuli were 27 color pictures, in which the necktie width (narrow, medium, wide), stripe arrangement (horizontal, vertical, oblique), and stripe area-ratio (1:1, 1:2, 1:3) were manipulated. The 7-point scale was used for the consumere sensibility. Data were obtained from 270 men and women in their 20s and 30s living in Seoul, Gwangju, Daegu, Jinju, and Changwon on November 2011, For the data analysis, ANOVA and Duncan-test were used by using SPSS program, Results of this study were as follows; The factors of consumer sensibility according to the arrangement and area-ratio of a stripe, and the necktie width consisted of five dimensions of attractiveness, grace, individuality, ability, and activity, The necktie width showed an independent effect on attractiveness and grace. The stripe arrangement showed an independent effect on attractiveness, grace, individuality, and ability. The stripe area-ratio showed an independent effect on grace. Also, interaction effects of the necktie width and stripe area-ratio on ability were found. The study results are highly expected to be used as valuable sources in plans for necktie products. |
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| Key Words |
| 넥타이 폭, 스트라이프, 배열, 면적비, 소비자 감성 necktie width, stripe, arrangement, area-ratio, consumer sensibility |
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