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Vol.15, No.1, 149 ~ 161, 2012
Title
Relative Effects of Cultural Orientation-LOC Types on Global,Local Processing
 
Abstract
The relative effects of individual differences in cultural orientation (individualism vs. collectivism) and locus of control (LOC: internal vs. external control beliefs) combination types on global/local processing were compared by manipulating the compound stimulus types (arrows or letters), and the stimulus-stimulus congruence. The results can be summarized as followings. First, consistent with previous research on global/local processing of the compound stimuli, reaction time (RT) for global stimuli than for local stimuli, and that in the stimulus-stimulus congruent condition than in the stimulus-stimulus incongruent condition was faster. Second, faster RT was found in the compound arrows condition than in the compound letters. Third, individual difference in LOC, rather than that in the cultural orientations, appeared to be related to global precedence effect, when the compound letters were presented. These results indicated that the individual`s LOC rather than cultural orientation can increase the size of the global precedence effect, which might be involved in the stage of cognitive analysis than that of feature detection.
Key Words
개인주의-집단주의, 내외 통제소재, 자극-자극 속성 일치 여부, 전역, 국소 처리, individualism-collectivism, Locus of control, stimulus-stimulus congruence, global, Local processing
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