| Abstract |
| The purpose of this study was to compare the visual sensibility of red shirts in university students of two countries, Korea and China in order to suggest the color planning for shirts. Seven tonal red shirts` visual sensibility and preferences were evaluated by the students of Korea and from China in the sense of sight. Evaluated data were analyzed by using frequency analysis, average, factor analysis and t-test. The visual sensibility of red shirts was classified into three factors: sporty, romantic and classic. Those factors of visual sensibility showed a significant difference according to nationality and gender. The Chinese students had a more sporty feel to the strong tone, and a more classic feel to the dark tone than the Korean students. The deep tone red shirts was reputed to be more romantic by the Korean students, but the light tone and the pale tone were considered more romantic by the Chinese students. Meanwhile, the effects of nationality and gender on seven tone of preferences for red shirts was significantly differed. |
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| Key Words |
| 시각적 감성, 빨간색, 셔츠, 한국과 중국 대학생, 비교연구, visual sensibility, red color, shirts, Korean and Chinese university students, comparative study |
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