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Vol.14, No.3, 415 ~ 425, 2011
Title
A study on the Emotional Communication of Interactive Media Art and Audience -a focus on the affects of exhibition interpretation medium-
 
Abstract
Interactive media art can be said to be art in which audience participation and communication through interaction is considered to be most important Previously the role of the audience is to unilately accepted the artist`s message, whereas the role of the audience observing interaction media has been changed to the point of the producer, actively participating in completing the artwork through interaction. This study analyzed the interaction and communication between the audience and interactive media artworks from the audience`s point of view (in the view of reception theory) by the investigation of the case of the artworks that were on exhibition. Employing the exhibition interpretation medium with docent explanation and wall text was experienced how to improve audience`s communication when they watched the artworks. The docent explained the intention of artists and their artworks in the manner of storytelling and induced the audience to focus naturally on the artworks. As the result, the role of the exhibition interpretation medium was found to be significantly high in enhancing the degree of emotional communication with the artworks, so in this study I attempted to present that the role of the docent is an important factor for enhancing the audience participation and emotional communication through interaction with the artworks.
Key Words
인터랙티브 미디어아트, 감성 커뮤니케이션, 관객, 전시 해석매체, Interactive Media Art, Emotional Communication, Audience, Exhibition interpretation medium
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