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Vol.13, No.3, 475 ~ 485, 2010
Title
The Influence of SOA between the Visual and Auditory Stimuli with Semantic Properties on Integration of Audio-Visual Senses -Focus on the Redundant Target Effect and Visual Dominance Effect-
 
Abstract
This study examined the influence of the SOA(stimulus onset asynchrony) between visual and auditory stimuli on the integration phenomenon of audio-visual senses. Within the stimulus integration phenomenon, the redundant target effect (the faster and more accurate response to the target stimulus when the target stimulus is presented with more than two modalities) and the visual dominance effect (the faster and more accurate response to a visual stimulus compared to an auditory stimulus) were examined as we composed a visual and auditory unimodal target condition and a multimodal target condition and then observed the response time and accuracy. Consequently, despite the change between visual and auditory stimuli SOA, there was no redundant target effect present. The auditory dominance effect appeared when the SOA between the two stimuli was over 100㎳. Theses results imply that the redundant target effect is continuously maintained even when the SOA between two modal stimuli is altered, and also suggests that the behavioral results of superior information processing can only be deducted when the time difference between the onset of the auditory stimuli and the visual stimuli is approximately over 100㎳.
Key Words
시청각 통합, SOA, 중복 표적 효과, 시각 우세성 효과, Integration of audio-visual senses, Redundant target effect, Visual dominance effect
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