| Abstract |
| Initial stage of emotion has a great influence on building up product image and impression. Because of its influencing effects, measuring initial stage of emotion has potential to be a key factor for designers and marketers to achieve a distinct product concept. While many researchers have studied this topic with the emotion measurement method in product use stage, there are very few cases specialized in the initial stage of emotion. Even though present emotion measurement methods have difficulties to derive accurate user`s initial stage of emotion, most case of initial emotion study applies these defective methods. The purpose of this study is to develop initial stage of emotion measurement method and apply this method to real product context. In the design of the initial stage of emotion measurement method, noticeable characteristics of initial stage of emotion were explored and initial emotion measurement framework was presented. Based on this framework, Initial Emotion Measurement System(IEMS) was suggested. This method collects user`s eye movement, behavior and verbal data accurately and objectively. |
|
|
| Key Words |
| initial stage of emotion, mobile eye-tracking measurement, shadow tracking, initial emotion measurement system, 초기 감성, 시선 추적, 행동 관찰, 초기 감성 측정 시스템 |
|
|
 |
|
