| Abstract |
| The article reports findings on: (1) development of emotion assessment scale in evaluating the Television(TV) picture quality; and (2) how psychological and physical factors relate to TV picture quality. A total of 152 adjectives that specifically describe emotional reactions were first selected from a Korean dictionary of adjectives, followed by ratings on their suitability for the evaluation of TV picture quality. The final selection of 19 adjective, based on the reported rating scores greater than 4.1, were used on 126 college students who were asked to perform similarity ratings on the adjectives. Based on factor analyses (i.e., principal component analysis with oblique rotation) on the similarity of scores, the following adjectives were selectively chosen for the development of the new emotion assessment scale: `neat-messy`, `refreshing-gloomy`, `clean-dirty`, `comfortable-tense`, `smooth-rough`, `bright-dark`, `gorgeous-plain`, `diverse-monotonous`, `satisfying`, `natural`, and `sensuous`. These adjectives composed into two distinct constructs, `cleanness or smart` factor and `gorgeousness` factor, which demonstrated sensitivity to changes in brightness, contrast, color, and tint in the TV picture quality, except for changes in sharpness. |
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| Key Words |
| TV 화질, 감성평가척도, 감성측정, TV picture quality, Sensibility evaluation scale, Measuring sensibility |
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