| Abstract |
| Recently, there is a tendency of consumer`s participation gradually increasing in the design shaping process. Consumers make evaluation or suggestion about the shape of the product, and the industries lay out schemes to elicit consumers` participation. However, when it comes to dealing with the shape of the product, consumer and designer has a fundamental difference in their point of view, and it works as interruption to the efficient communication between the consumer and designer. Therefore, this study will examine the difference of consumer`s and designer`s view of products` shape, and the guidelines of effective molding which elicit the consumers` affective responses. First, I established the sensible image vocabulary based on the shape of the product. And based on the vocabulary, I carried out the same experiments to the consumers and designers. As a result, the affective responses of the two groups toward the shape have similar characteristics and designers` reactions found out to be more dramatic than consumers. |
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| Key Words |
| 소비자, 조형 언어, 감성적 인지, consumer, formative Language, emotional recognition |
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