| Abstract |
| This study aims to characterize the sensibility image and interaction effect of striped necktie according to same-tone coordination and 1:2:3 area-ratio variation on the gender. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 56 color pictures manipulated with every combination of 4 different colors, 2 different tones and 7 different area-ratio. The 7-point scale designed for visual evaluation of sensibility image included 26 bipolar adjectives. The subjects were 1344 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows. The analyses of sensibility images in terms of same-tone coordination and 1:2:3 area-ratio variation of stripe necktie reveal that the concerned factors are of five characteristic dimensions of attractiveness, youth-activity, appeal, ability, and warmness. In the 5 factors of sensibility image, color combination and tone showed independent effect. In addition, significant interaction effects of area-ratio and tone on appeal and ability were found. Interaction effects of gender and area-ratio on youth-activity were found. Interaction effects of gender and tone on warmness were found. Interaction effects of color combination and tone on appeal and warmness were found. The study results are highly expected to be used as useful sources in developing men`s coordination. |
|
|
| Key Words |
| 스트라이프 패턴의 넥타이, 동일색조 코디네이션, 면적비, 감성이미지, 상호작용효과, necktie of striped pattern, same-tone coordination, area-ratio, sensibility image, interaction effect |
|
|
 |
|
