| Abstract |
| The purpose of this study is to find out the relationship between the design factor and the sensitivity in web site. The classification of sensitivity-types consists of the research of books and the survey, and the language specialist`s review and the analysis of factor. The research of the Image Scale accomplished through the analysis of the result of sensitivity-types. The major findings of the analysis are summarized as follows. The webpage sensitivity-types are classified into the 7 types, namely `refreshment`, `calm`, `refinement`, `strongness`, `youth`, `uniqueness`, `futurity`. As a result of analyzing of similarity between the adjectives by multiple standards, the web site Image Scale space consists of the axis between `heavy-light` and `soft-hard`. As a result of the research of relationship between the web site design factor and the emotion, the color and the layout influenced into `soft-hard` much, and the light and the color influenced into `heavy-light` much. |
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| Key Words |
| 감성디자인, 웹 인터페이스, 사용자 감성, 감성척도, Emotion Design, Web Interface, User`s Emotion, Image Scale |
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