| Abstract |
| This study examined the relationship of what kind of creative thinking has related factors for emotion design products in order to let consumers focusing on the successful cases of emotion products. For the design creativity attribute used in this experiment, the design evaluation creativity tools revealed by Kim Eun-Ju`s 2007 design creativity evaluation tool development were used mostly and of the 12 most common emotion products and general product, MP3s, which have various forms, functions and sizes were selected as the target for experiment. Results of the experiment showed that for design creativeness items of all emotional products, vision creation, favorableness, convenience, practicality and being purchasable were relevant, while for MP3, uniqueness, favorableness and convenience were relevant. Accordingly, the common features of design creativeness items for emotional products were identified. When summing up the contents of the two experiments above, for emotional designs, the interest level of uniqueness for the design creativity evaluation items and the functional items for practicality had high level of relativity. Therefore, there is a need to examine the common features between the design creativity items for general products other than MP3s in the future. |
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| Key Words |
| 감성디자인, 디자인 창의성, 다중회귀분석, 클러스터 분석, Creativity, Emotion Design, Multiple Regression Analysis, Cluster Analysis |
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