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Endnote RefWorks Scholar's Aid Excel TXT Vol.10, No.2, 221 ~ 242, 2007 Title The Antecedents and Consequence of Brand Personality in the Service Environment

Abstract Key Words 브랜드 개성, 브랜드 동일시, 전환장벽, 재구매의도, Brand personality, brand identification, switching barrier, repurchase intention | PDF