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Vol.10, No.2, 187 ~ 199, 2007
Title
Evaluation of VMD Sensibility according to Purchasing Psychological Steps and Weights
Abstract
Key Words
구매심리단계, VMD, 전문가 감성평가, 설문지, 브랜드이미지, 매장이미지, VMD evaluation, consumer`s response, brand image and shop image, expert evaluation, purchasing psychological steps of consumers
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