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Vol.9, No.1, 63 ~ 76, 2006
Title
Basic Research on Color Planning for Enhancing Brand Image
 
Abstract
Key Words
Brand ID, web color planning, color-unification, brand ID consolidation, 브랜드 이미지, 웹 색채전략, 색채 통일화, 브랜드 이미지 통합
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