• Home > Journal Search > Past Issues

Past Issues

Endnote RefWorks Scholar's Aid Excel TXT
Vol.8, No.3, 177 ~ 188, 2005
Title
Persuasion Effects of Imagery Information Processing caused by Brand in Advertisement Design
 
Abstract
Key Words
Advertising design evaluation, Imagery information processing, Resource matching perspective, 광고디자인평가, 심상정보처리, 자원-부합이론관점
| PDF

로고이미지