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Vol.7, No.3, 37 ~ 51, 2004
Title
The Online Game World as a Product and the Behavioral Characteristics of Online Game Consumers as Role Player
Abstract
Key Words
Digital image & content as product, consumer`s recognition, cumsuming behavior, 디지털 컨텐츠 제품, 소비자의 인식, 소비 행위, 온라인 게임
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