Past Issues

With the increase of video conferencing users and the development of technology, the situations where video conferencing is used and the layout of video conferencing interfaces are diversifying. Social anxiety affects video conferencing communication and is closely related to the self-view function, which is characteristic of video conferencing. The self-view function is part of the video conferencing interface that provides a small preview of one’s own camera feed. Self-view is known to degrade work performance and cause fatigue; however, it is set as the default function on video conferencing software in a way that users generally prefer. This study used an online survey to study the effect of task orientation, preferred self-view size, and social anxiety on video feedback preference. Participants responded to questions assessing work orientation, social anxiety level, preferred self-view size, and self-view preference. The results showed that preferred self-view size mediates task orientation and video feedback preference. There was no significant difference in the mediating effect of the preferred self-view size according to the degree of social anxiety. These results offer insights into the interactions between users and video conferencing software and provide information that can be useful for designing video conferencing interfaces.

keyword : Video Conferencing, Self-View, Video Conferencing Layout, Task-Orientation, Social Anxiety, 화상회의, 비디오 피드백, 화상회의 레이아웃, 과업지향, 사회불안

This study seeks to clarify the mechanisms of anthropomorphism and positive user experience. This study adopts the “computers are social actors” (CASA) paradigm to verify the causal relationship between social response and anthropomorphism and correctly explicate this paradigm. The intimacy-forming and anthropomorphizing effects of deep self-disclosure in interpersonal relationships were replicated in relationships between humans and conversational agents to induce both social response and anthropomorphism. Then, the mediating effect of intimacy on the anthropomorphizing effect of deep self-disclosure was explored with psychological models that revealed the causal relationships between social connections, including intimacy and anthropomorphism. Furthermore, we explored how intimacy and anthropomorphism trigger positive user experiences. The results demonstrated that the deeper the self-disclosure depth was, the more intimate and humanly the agent was perceived and the more positive the user experience was. In addition, the effect of self-disclosure depth on anthropomorphism and positive user experience was completely mediated by intimacy. This means that when using a computer with interpersonal characteristics, people anthropomorphize it and have a positive experience because people react socially to objects with social cues. This study bridges the gap between the CASA paradigm and anthropomorphism research, suggesting the possibility of psychological explanations for the principle of human-computer interactions. In addition, it explicates the mechanism of anthropomorphism and positive user experience, emphasizing the importance of social response－that is, intimacy.

keyword : Sociality, Intimacy, Anthropomorphism, User Experience, Self-Disclosure, 사회성, 친밀감, 의인화, 사용자 경험, 자기개방

This study seeks to verify how empathic concern and perspective-taking predict happiness by investigating the mediating effects of cognitive reappraisal. Online surveys about empathic concern, perspective-taking, cognitive reappraisal, and happiness were conducted by 336 adult subjects. First, the correlation analysis indicated that empathic concern and perspective-taking significantly predicted cognitive reappraisal and happiness, respectively. Second, cognitive reappraisal also significantly predicted happiness. Third, the cognitive reappraisal mediated the association between empathic concern and happiness and between perspective-taking and happiness. Specifically, people who emotionally and cognitively empathize with others reported higher levels of cognitive reappraisal, which allowed them to experience higher levels of happiness. These findings have confirmed that people can increase their happiness by enhancing cognitive reappraisal through emotional and cognitive empathy. Finally, the implications and limitations of the present research are discussed.

keyword : Empathic Concern, Perspective Taking, Cognitive Reappraisal, Happiness, 공감적 관여, 조망수용, 인지적 재평가, 행복감

Previous emotion studies revealed the two core affective dimensions of valence and arousal using affect-eliciting stimuli, such as pictures, music, and videos. Autonomous sensory meridian response (ASMR), a type of stimuli that has emerged recently, produces a sense of psychological stability and calmness. We explored whether ASMR could be represented on the core affect dimensions. In this study, we used three affective types ASMR (negative, neutral, and positive) as stimuli. Auditory ASMR videos were used in Study 1, while auditory and audiovisual ASMR videos were used in Study 2. Participants were asked to rate how they felt about the ten adjectives using five-point Likert scales. Multidimensional scaling (MDS) and classification analyses were performed. The results of the MDS showed that distinctions between auditory and audiovisual ASMR videos were represented well in the valence dimension. Additionally, the results of the classification showed that affective conditions within and across individuals for within- and cross-modalities. Thus, we confirmed that the affective representations for individuals could be predicted and that the affective representations were consistent between individuals. These results suggest that ASMR videos, including other affect-eliciting videos, were also located in the core affect dimension space, supporting the core affect theory (Russell, 1980).

keyword : ASMR, Classification, Core Affect, Multidimensional Scaling, 분류분석, 핵심정서, 다차원척도법

Consumers of web novels read online reviews in order to decrease uncertainty when purchasing a web novel. This study examines the types of messages (factual or evaluative) that consumers find more useful and verifies the moderating effect of individual analytical decision-making style levels on differences in usefulness evaluation. Based on the tendency to acquire objective information, the usefulness of factual online reviews was expected to be higher in the context of buying experience goods, such as a web novel. Levels of analytical decision-making styles, which were classified based on individual perception, are also expected to affect the usefulness evaluation of reviews. Experiments 1 and 2 were repeatedly conducted to examine whether consumers think factual reviews are more useful than evaluative reviews. In particular, Experiment 2 was conducted to simulate the circumstance of selecting a romance web novel and demonstrated that reviews have a significant effect on messages and decision-making styles. The interaction effect between analytical decision-making style levels and review message types was also confirmed in Experiment 2. The results of this study can help researchers and marketers comprehend the behavioral patterns of web novel readers when evaluating reviews and consuming experience goods.

keyword : Online Review, Message Type, Experience Goods, Decision Making Type, Analytical Decision Making Style, 온라인 리뷰, 메시지 유형, 경험재, 의사결정 유형, 분석적 의사결정 성향

This study seeks to develop a stretch sensor for measuring the wrist movements of people using fishing lures. In order to confirm wrist movement, a stretch sensor was attached to the wrist band, and measurements of the dorsiflexion, plantar flexion, and fishing landing motion were measured using a scale to gauge factor, tensile strength, and elongation recovery rate. A conductive sensor using CNT dispersion was developed and applied to the E-band under the same conditions. A total of 15 sensors of the same size and five types of impregnation once, twice, and three times each were used to measure the gauge factor using UTM. The sensor that was impregnated twice had the best gauge rate, and the prototypes were manufactured with three sensors with high gauge rates and tensile strength. The results of the operation test conducted by connecting to the Arduino showed that Sample 1, which had the highest tensile strength and gauge factor, had a stable graph wavelength in three operations. Samples 2 and 3 showed stable wavelengths in the dorsiflexion and the plantar flexion; however, signal noise appeared in the fishing landing motion. This showed stable wavelengths in the two motions, but the wavelengths of the graphs differ depending on the tensile strength and gauge factor in the fishing landing motion. As a result, it was possible to identify the conditions necessary for manufacturing a stretch sensor for measuring wrist movement. This study will contribute to the development of smart wearable products for lure fishing.

keyword : Lure-Fishing, Wrist Guards, Stretch Sensor, Textile Type Sensor, CNT Dispersion Solution, Gauge Factor, 루어낚시, 손목보호대, 게이지팩터, 스트레치 센서, 텍스타일형 센서, CNT분산용액

This study targets four Soho fashion shopping malls that are operating successfully in the online fashion market. This study analyzed the entrepreneurship process by dividing it into three stages. The results of the case study are as follows. In the case of Company S, the founder, who had little work experience, started an e-commerce business with a sense of fashion and entrepreneurship. It is a contemporary, casual brand with competitive prices, design power, and diverse product assortment, and the business performance was achieved through data management and analysis and the diversification of distribution channels. In the case of Company B, the founder, who had little work experience, started a manufacturing and e-commerce business by leveraging their SNS network capabilities and entrepreneurial spirit. It is a contemporary fashion brand with product competitiveness of specific items and start-up characteristics, and performance was achieved through the establishment of brand identity and market expansion. Third, Company M and Company C are examples of Soho fashion shopping malls where the founders with more extensive work experience at the time of founding their respective start-ups focused on brand recognition as their core competitiveness. In the case of Company M, the apparel brand was launched with a wealth of experience and design spirit. It is a fashion designer brand that stands out for its sensibility, and the owner has achieved performance through various entrepreneurial activities that broaden the corporate horizon. Company C is a manufacturing and e-commerce brand that was started with design capabilities and an entrepreneurial spirit. It is a luxury fashion brand that focuses on emotional expression, and the outcomes, such as brand recognition and sales, were achieved through active customer management. The results of this study can be used as basic data in education for and research of Soho shopping malls and the prospective founders.

keyword : Soho Fashion Shopping Mall, Startup Process, Entrepreneurial Process, Work Experience, 소호 패션쇼핑몰, 창업 과정, 기업가적 과정, 업무경력

Purpose: Researchers have shown that aesthetic judgments of artworks depend on contexts, such as the authenticity of an artwork (Newman & Bloom, 2011) and an artwork’s location of display (Kirk et al., 2009; Silveira et al., 2015). The present study aims to examine whether contextual information related to the creator, such as whether an artwork was created by a human or artificial intelligence (AI), influences viewers’ preference judgments of an artwork. Methods: Images of Impressionist landscape paintings were selected as human-made artworks. AI-made artwork stimuli were created using Google’s Deep Dream Generator by mimicking the Impressionist style via deep learning algorithms. Participants performed a preference rating task on each of the 108 artwork stimuli accompanied by one of the two creator labels. After this task, an art experience questionnaire (AEQ) was given to participants to examine whether individual differences in art experience influence their preference judgments. Results: Setting AEQ scores as a covariate in a two-way ANCOVA analysis, the stimuli with the human-made context were preferred over the stimuli with the AI-made context. Regarding the types of stimuli, the viewers preferred AI-made stimuli to human-made stimuli. There was no interaction effect between the two factors. Conclusion: These results suggest that preferences for visual artworks are influenced by the contextual information of the creator when the individual differences in art experience are controlled.

keyword : Art, Ai, Creator, Context, Preference, Art Experience, Individual Difference

This study seeks to identify usage behaviors and improvement factors to increase the academic and practical application of value the of color image scales. For this purpose, the authors discuss the positive and negative perspectives on the evaluation of previous studies on color image scales. Furthermore, a survey was conducted with 25 color experts who have been working in the field for over five years, and in-depth interviews were conducted with five of them. The contents of the survey are usage behaviors, evaluation, and the improvement of Kobayashi and IRI color image scales. In this process, emotional adjectives that need improvement were derived, and the opinions of experts related to improvements were collected. The analysis results are as follows. 1) As a result of the usage behaviors, 92% were aware of both color image scales. Moreover, 44% used both, and 56% used only one. 2) Regarding familiarity and trust, IRI was higher than Kobayashi. 3) A total of 88% of respondents stated that color image scales were necessary. A total of 43.6% of respondents, the largest group of respondents, indicated that color image scales are necessary in the field of practice. 4) Regarding the need for improvement, 88% responded that IRI color image scales need improvement. 5) The highest response to the factors requiring improvement was the reflection of the times, which was 31.9% for Kobayashi and 30.9% for IRI. 6) When improving color image scales, the adjectives that need to be treated as the most important were shown to be modern (15.8%) → natural, romantic, wild (8.8%) → dynamic (7.0%) → classic, casual, chic (5.3%). In conclusion, limitations were identified in the use of color image scales in practice and in the research areas, and there was a demand for correction and supplementation. The results of this study will serve as a foundational study related to color image scales, and it is expected that subsequent research related to color image scales will follow.

keyword : Color Image Scale, Image Scale, Color, Emotion, Emotional Adjectives, 색채감성척도, 이미지 스케일, 색채, 감성, 감성어휘

This study sought to identify the voice user interface (VUI) design parameters that evoked positive user emotions. Six VUI design parameters that could affect emotional user satisfaction were considered. The moderating effects of user gender and the design parameters were analyzed to determine the appropriate conditions for user satisfaction when interacting with the VUI. An interactive VUI system that could modify the six parameters was implemented using the Wizard of OZ experimental method. User emotions were assessed from the users' facial expression data, which was then converted into a valence score. The frequency analysis and chi-square test found that there were statistically significant moderating gender and AI effects. These results implied that it is beneficial to consider the users' gender when designing voice-based interactions. Adult/male/high-tone voices for males and adult/female/mid-tone voices for females are recommended as general guidelines for future VUI designs. Future analyses that consider various human factors will be able to more delicately assess human-AI interactions from a UX perspective.

keyword : Emotional Satisfaction, Voice User Interface, Facial Expression, Moderating Effects, Human Factors, 감성 만족도, 음성 인터페이스, 표정 변화, 조절 효과, 인적요인