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Factors Affecting Intentions of Reporting Child Abuse: The Interaction between Type of Abuse, Sex, and Construal-level
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고혜인 Hye-in Ko , 김성봉 Sung-bong Kim |
KJSES 22(2) 3-16, 2019 DOI : 10.14695/KJSOS.2018.22.2.3 |
ABSTRACT
This study explored measures to promote the reporting of child abuse, instances of which are increasing year after year. To this end, 16 cases of child abuse, encompassing four instances of each of the four types of child abuse (physical, neglect, sexual, and emotional), were presented to participants to examine whether the perception of each type of abuse affected the degree of its perception as a case of child abuse. Next, the effects of the four types of child abuse on the intention to report child abuse (low vs. high) were investigated in terms of gender (male vs. female) and the construal level. The results revealed that the participants' differed in the intent to report child abuse, depending on varied factors despite the fact that they perceived all cases as child abuse. In particular, no difference was found between men and women in their intent to report child abuse for cases of physical abuse and neglect. However, women exhibited a stronger intent than men to report sexual and emotional abuse. Further, the intention of reporting child abuse was stronger at the high construal level (related to why child abuse must be reported) than it was at the low construal level (concerned with what to do about child abuse). The practical implications of this study include the provision of educational content, the creation of publicity materials that place differing emphases on sex, and the application of low construal level education for reporting child abuse.
keyword : 아동학대, 아동학대 유형, 해석수준, 성별, 아동학대 신고의도, Child Abuse, Types of Child Abuse, Construal-level, Sex, Intention to Report a Child Abuse
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Get It Closer: Effect of the Approach-Avoidance Experience on Attitude through a Touchscreen Device
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정유진 Yujin Jung , 강현민 Hyunmin Kang , 윤문선 Munseon Yun , 한광희 Kwanghee Han |
KJSES 22(2) 17-28, 2019 DOI : 10.14695/KJSOS.2018.22.2.17 |
ABSTRACT
The touchscreen device is now commonly found in the form of mobile phones, tablet PCs, and other devices. Varied physical and visual experiences can be experienced through touchscreens. This study intended to explore how the physical and visual experiences provided by the touchscreen would affect people through their existing associations of behavior-attitude. Previous studies have found that certain behaviors affect attitudes. In particular, the approach-avoidance behavior has been noted to influence both social and personal attitudes. It was thus deemed necessary to ascertain the approach-avoidance effect exerted by touchscreens on the attitudes of users as the technology is widely used today. Experiment 1 provided an approach-avoidance experience via a touchscreen and demonstrated that touchscreen-based approach-avoidance dragging behavior on the touchscreen can affect a user's preference and purchase intent. It was found that a product that had been approached showed both higher preference and higher purchase intent than a product that had been avoided. Experiment 2 investigated whether a similar effect would occur when only the visual experience of approach-avoidance was provided. The outcome proved that products that had been visually approached had higher scores than products that had been avoided, both in terms of preference and purchase intent. The movement of the arm on the touchscreen (Experiment 1) and the visual perception of the approach-avoidance experience (Experiment 2) were both shown to influence participants' attitudes toward products. The results of this study suggest that the behavior and perception of users may be an important factor in designing touchscreen interfaces for online shopping.
keyword : 접근-회피 효과, 태도 조건 형성, 체화된 인지, 이커머스, 터치스크린 기기, Approach-Avoidance Effect, Attitude Conditioning, E-Commerce, Embodied Cognition, Touch Screen Device
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Effects of Videos about Good and Evil on Moral Judgments Regarding Self and Others
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김신우 Shinwoo Kim , 이원섭 Wonseob Lee , 이형철 Hyung-chul O Li |
KJSES 22(2) 29-36, 2019 DOI : 10.14695/KJSOS.2018.22.2.29 |
ABSTRACT
Previous resarch demonstrated that moral judgment is not an outcome of rational reasoning, but an independent variable determined by diverse factors. The effects of disgust on moral harshness, audience effect on moralistic punishment are some examples that support this view. The variability of moral judgment raises a question on what effects video stimuli might have on moral judgments. Although a few studies (Schnall, Roper, & Fessler, 2010) have shown that watching a prosocial video clip promote moral behavior, no research have simultaneously tested the effects of both positive and negative video clips on moral (not bahavior but) judgments. Hence, this research tested the effects of viewing videos about good and evil on moral judgments regarding the self and others. To this end, participants were asked to view a video clip depicting content of either positive or negative human behavior and required to make moral judgments on conduct described in a scenario assuming that the person committing the act was either themselves or another person. The results showed significant effects of both video contents (positive, negative) and the actor (self, others) on moral judgments, but they were qualified by the interaction between the two. In particular, participants who watched evil deed of others made harsher judgments on others’ moral transgression. Theses results demonstrate that video contents influence moral judgments, and the effect depends on the actor of the immoral behavior. In general discussion, we interpreted the results based on moral disgust, framing effect, and fundamental attribution error.
keyword : 프레이밍 효과, 기본적 귀인오류, 도덕적 혐오, 도덕적 판단, Framing Effect, Fundamental Attribution Error, Moral Disgust, Moral Judgment
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Context Modulation Effect by Affective Words Influencing on the Judgment of Facial Emotion
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이정수 Jeongsoo Lee , 양현보 Hyeonbo Yang , 이동훈 Donghoon Lee |
KJSES 22(2) 37-48, 2019 DOI : 10.14695/KJSOS.2018.22.2.37 |
ABSTRACT
Current research explores the effect of language on the perception of facial emotion as suggested by the psychological construction theory of emotion by using a psychophysical method. In this study, we hypothesize that the perception of facial expression may be influenced if the observer is shown an affective word before he/she judges an expression. Moreover, we suggest that his/her understanding of a facial emotion will be in line with the conceptual context that the word denotes. During the two experiments conducted for this project, a control stimulus or words representing either angry or happy emotions were briefly presented to participants before they were shown a target face. These target faces were randomly selected from seven faces that were gradually morphed to show neutral to angry (in Experiment 1) and neutral to happy (in Experiment 2) expressions. The participants were asked to perform a two-alternative forced choice (2AFC) task to judge the emotion of the target face (i.e., decide whether it is angry or neutral, or happy or neutral). The results of Experiment 1 (when compared with the control condition) showed that words denoting anger decreased the point of subjective equality (PSE) for judging the emotion of the target as anger, whereas words denoting happiness increased the PSE. Experiment 2, in which participants had to judge expressions on a scale from happy to neutral, produced a contrasting pattern of results. The outcomes of this study support the claim of the psychological construction theory of emotion that the perception of facial emotion is an active construction process that may be influenced by information (such as affective words) that provide conceptual context.
keyword : 감정단어, 맥락조절효과, 정서지각, 정신물리학, 심리구성주의, Affective Words, Context Modulation Effect, Emotion Perception, Psychophysics, Psychological Constructionism
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Usability Evaluation of Artificial Intelligence Search Services Using the Naver App
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황신희 Shin Hee Hwang , 주다영 Da Young Ju |
KJSES 22(2) 49-58, 2019 DOI : 10.14695/KJSOS.2018.22.2.49 |
ABSTRACT
In the era of the 4th Industrial Revolution, artificial intelligence (AI) has become one of the core technologies in terms of the business strategy among information technology companies. Both international and domestic major portal companies are launching AI search services. These AI search services utilize voice, images, and other unstructured data to provide different experiences from existing text-based search services. An unfamiliar experience is a factor that can hinder the usability of the service. Therefore, the usability testing of the AI search services is necessary. This study examines the usability of the AI search service on the Naver App 8.9.3 beta version by comparing it with the search services of the current Naver App and targets 30 people in their 20s and 30s, who have experience using Naver apps. The usability of Smart Lens, Smart Voice, Smart Around, and AiRS, which are the Naver App beta versions of their artificial intelligence search service, is evaluated and statistically significant usability changes are revealed. Smart Lens, Smart Voice, and Smart Around exhibited positive changes, whereas AiRS exhibited negative changes in terms of usability. This study evaluates the change in usability according to the application of the artificial intelligence search services and investigates the correlation between the evaluation factors. The obtained data are expected to be useful for the usability evaluation of services that use AI.
keyword : 검색서비스, 모바일 어플리케이션, 인공지능, 사용자 경험, 사용성 평가, Artificial Intelligence, Mobile Application, Search Service, Usability Evaluation, User Experience
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A Study on Consumer’s Perception and Preference for Providing Information of Fashion Products by Using QR Code
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윤지원 Jiwon Yoon , 유신정 Shinjung Yoo |
KJSES 22(2) 59-69, 2019 DOI : 10.14695/KJSOS.2018.22.2.59 |
ABSTRACT
The present study explored consumer's perception and preference on providing information of fashion products by using QR code and suggested the possibility for consumer-to-consumer and consumer-to-company connection. A survey was conducted on males and females in their 20s-a population among whom the rate of smart phone penetration is higher than in any other age group and who tend to exchange information online. The results showed that consumers are dissatisfied with the amount of information, terms of instructions, and ambiguous washing symbols currently provided. Therefore, the study identified the need for better methods of providing information and found that QR code, which is able to deliver high-quality information on fashion products, can be an efficient alternative. Moreover, respondents felt the need for detailed washing instructions, information on handling, and functionality of material on high-involvement fashion products such as outdoor, padding, suit, and underwear worn next to the skin. They also desire styling tips or purchasing information such as SNS OOTD (Outfit Of The Day) utilizing the product, other products that may go well with the one purchased, and similar products on casual wear and coat used on a daily basis. Therefore, QR code used as a link to information web pages or a social network can help consumers to satisfy information needs and to use the products effectively.
keyword : QR 코드, 패션 상품, 정보, 초연결, 소비자 인식, 선호도, QR Code, Fashion Products, Information, Hyper Connection, Consumer's Perception, Preference
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Loving or Eating?: Eating Meat and Mind Perception toward Animals and Sexually Objectified Women
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신홍임 Hong-im Shin |
KJSES 22(2) 69-82, 2019 DOI : 10.14695/KJSOS.2018.22.2.69 |
ABSTRACT
Do animals have a mind? Our understanding about whether animals have minds depends on our relationship with animals, as we cannot determine animals' actual minds. These two studies presented here thus examined the meat paradox, that is, an inconsistency between love for animals and the act of enjoying eating meat in the context of mind perception. Study 1 examined whether mind perceptions toward various animals are classified on the basis of experience-related capacities, such as feeling pain, and agency-related capacities, such as having self-control. In Study 2, mind perceptions toward cows and sexually objectified women were classified on the basis of food condition and non-food condition. In the food condition (experimental condition), cows were portrayed as products for meat consumption, whereas in the control condition, they were described as animals living on a farm, eating grass. The results of Study 2 demonstrated revealed that mind perception was positively associated with how morally incorrect it was to eat animals. Study 2 thus demonstrated that the scores of mind perception toward cows and sexually objectified women in the experimental condition were significantly lower than those in the control condition. These reduced mind attribution in the experimental condition implied that people may be motivated to reduce cognitive dissonance between their attitudes toward animals, such as loving them, and their behaviors, such as, eating meat. In addition, these results suggest that objectification toward animals may impact the objectification and mind perception toward human beings as well. These findings highlight the role of dissonance reduction in the meat paradox and objectification theory so as to understand basic psychological processes involved while making moral choices in everyday life.
keyword : 마음지각, 고기를 먹는 행동, 인지부조화, 객체화, 도덕성, Mind Perception, Eating Meat, Cognitive Dissonance Theory, Objectification, Morality
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Meaning of Basic Geometry Patterns to Ancient Koreans and Its Classification
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박선화 Seon-hwa Park , 김지수 Ji-soo Kim , 나영주 Young-joo Na |
KJSES 22(2) 83-100, 2019 DOI : 10.14695/KJSOS.2018.22.2.83 |
ABSTRACT
The purposes of this study are to identify the meaning of the geometrical patterns preferred by ancient Korean peoples and to classify them into some groups by their similarity. We investigated various patterns found on clothing and relics from GoJoseon to Goguryeo period, and utilized secondary sources such as history articles, Internet materials and photo and analyzed the associations of the varied patterns found in pottery, handicrafts, and clothing with the ancient cultures. We found the letters (ㅇ, ㅁ, and ㅅ of Korean alphabet, Hangul) preferred by ancestors who worshipped nature to identify the significations attached by them to particular patterns. The results confirm the following: first, the circle pattern indicated the sun, moon, stars in the sky, a bronze mirror, and a man's face. Circles and ovals were also observed to represent the individual souls of the clan or community. Second, square patterns symbolized the land and the patterns that signified the wellbeing of family and the country. Oblique rectangles were more frequently used as they represented a double use of the triangle, a shape that implied mystic power. Third, triangle symbolized regeneration, power, and humanity. While the Neolithic Age jade remnants of hair combs appear not to be irrelevant to the process of comb-shaped pottery production of the time, many fine comb-like lines may be found on bronze mirrors. Through its review of the glorious designs inherited from and established by ancient ancestors, the present research endeavor may help in identifying the spirits and traditions of Korean history.
keyword : 문양, 고대, 원, 네모, 세모, 마름모, Ancient, Geometry Pattern, Circle, Oblique Rectangle, Triangle
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Autonomic Responses Related to the Floor Plan Configurations of One-room Units: Focus on 10 Types of Floor Plan Configurations
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명지연 Jee-yeon Myung , 김규범 Kyu-beom Kim , 전한종 Han-jong Jun |
KJSES 22(2) 101-108, 2019 DOI : 10.14695/KJSOS.2018.22.2.101 |
ABSTRACT
The aim of this study was to verify differences in autonomic responses that are affected by the configurations of one-room type units using an electrocardiogram (ECG). Accordingly, 43 one-room units that were collected randomly were classified into ten different types of floor plan configurations mainly according to the location of the bathroom and kitchen. An ECG was subsequently measured for each plan type and the average ratio of the LF/HF (Power in low frequency range/Power in high frequency range) was calculated to measure the comfort level of each space. The results revealed a significant statistical difference between the average LF/HF ratio between the plan types (p < 0.05) and provided compelling evidence suggesting that the configuration of the plan may affect the quality of one-room space. This approach appears to be effective in counteracting stress that may exacerbate psychological disorders in single person households.
keyword : 1인 가구, 실내거주공간, 원룸, 평면구성, 자율신경계, 심전도, Single Person Household, Indoor Living Space, One-room, Floor Plan Configuration, Autonomic Responses, ECG
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