Past Issues

A perceptual reaction to human being`s gaits has "regularity" that possibly obtains sympathy among people. This thesis is in the vein of the study that performs the research on the quantificational extraction of the regularity, reconstitute the result, and apply it to controlling behavior. The purpose of this thesis lies in assuring the validity of the future research by demonstrating the following hypothesis: when the physical numerical values of the gait "A" whose perceptual reaction is "a" and those of the gait "B" whose perceptual reaction is "b" are arbitrarily blended, the perceptual reaction to this blended gait also corresponds to the blend of "a" and "b", "a/b". I blended the samples of two types of gaits in the form of Bipeds using the EAM made by 3D Studio Max Script. Blending outcomes were obtained successfully for four times out of the six tries in total. It implies that without utilizing other methods such as Motion Capturing, the basic Bipeds data itself has an enough capability to generate various gaits of Bipeds. Although the present research targets only the Bipeds samples equipped with the 1Cycle moving condition of arms and legs, I acknowledge that a tool that makes blending possible under various moving conditions is necessary for a completed system.

keyword : 감성, 맥스 스크립터, 바이페드 애니메이션, 예측 시스템, UI, Emotion, Max Script, Biped Animation, Prediction system, UI

This is a study on operation system`s application method for leading-in public bike operation system through researching on case study at home and abroad, and situation research in Naju city. In the lst research, studied about the main problems showed at application cases of public bike system at domestic and overseas, such as using time, danger for be stolen and damaged. 2nd research focuses on necessarily of leading-in operation system to be used easily by city residents and travelers of Naju City which is the scheduled city for leading-in public bike system. 3rd research is on the basis of the result showed in lst and 2nd research, supplied some problems` solving method for France Veblib System, such as lending and rental process using mobile, system operation process, communication process. Also, supplied the application method for problems showed at lst and 2nd research and civil service proposal. The leading-in method study on public bike operation system was done through above research, also case study at home and abroad, situation study, and rental program module development, and this operation system is worked as an model operation system in Naju City. The future study of leading-in operation system will be more effective by means of summing up test running result.

keyword : 공공자전거, 대여/반납 프로그램, 운영시스템, 이용방법, Public Bike, Rental, Program, Operation System, Application Method

Health care service`s added value and sustainability has been formed, through the product developing about sports equipment and special equipment for disabled in order to improve the life quality, with the increasing population of elderly and the attention about health care. This research`s design and 3 testing sections has been done according to design process for design development of functional bike. 1st test is done through researching from 4 aspects: structure, aesthetic, function and using. In the 2nd testing, 10 universal design items were used to evaluate 10 modeling samples, and sample F which has high evaluation overall was chosen. In 3rd test, evaluation was done from the user service scene about the mock-up with 1/4 scale size. PPP (product performance program) which is constructed with 60 evaluation items about functional bike`s service was tested, and these items were fixed through discussing with experts. Through the result we knew the aesthetic elements had relationship with proportion, unity and typicality. In 10 items (55 survey items), the scores of items with physical exposure`s minimization, simple and intuitively usage showed high, on the contrary, the other items` scores was very low, such as information delivery`s consideration and thought, failure preventing. The evaluation will be done once more by health care experts, designers and elderly together if the physical model could be made for getting accurate measurement about above test result in the future.

keyword : 기능성 자전거, 연상규칙, PPP평가, 회귀분석, 심미성, Functional Bicycle, Association Rule, Product Performance Program, Regression Analysis, Aesthetical

This study was aimed to investigate the effects of restaurant in-store color and music congruency on consumer`s emotional responses and behavioral intentions. The web survey was conducted among 400 customers(aged from 20∼39 years old) who lived in Seoul and Kyunggi, Incheon Province. To find ensemble effect of color and music, 3D studio MAX were used to make high-stimulus(exciting) and low-stimulus(calm) and 3D virtual reality restaurant simulation stimulus were applied. The statistical data analyses were performed using SPSS/WIN 18.0 and reliability analysis, factor analysis, regression analysis were used. Based on the result of the conducting factor analysis, emotional responses were classified into 2 factors: positive emotion and negative emotion. Satisfaction was classified into 1 factor: satisfaction. Loyalty was classified into 1 factor: loyalty. Cronbach`s alpha was calculated for the reliability of the survey instrument. Consequently, restaurant in-store color and music congruency were shown to affect positive emotion and negative emotion. Positive emotion and negative emotion were shown to affect satisfaction. Satisfaction were shown to affect loyalty. Music congruency had a higher effect on positive emotion than color congruency. Color congruency had a higher effect on negative emotion than music congruency. The results of this study will serve as a basis of color and music congruency with restaurant atmospherics.

keyword : 색채, 음악, 분위기, 일치성, 감정적 반응, 행동적 반응, color, music, atmospheric, congruency, emotional response, behavioral response

There still is a limitation in the usage of 3D clothes model in the production line due to the lack of compatibility between 3D modeling software, and its accurate 2D pattern making software, especially for free formed dress with tight fitted zone and draped part. In this study, obstacles in the 3D direct dress design process was overcome by solving the compatibility among each step of 3D virtual design process as well as adopting 3D-2D direct pattern development program called 2C-AN. Efficacy of making 2D pattern from 3D dress design using 2C-AN program developed by the authors was examined during the course of actual dress making process. Accurate ease over the fitted dress part was examined by 3D scanning technology, and the actual appearance of the draped part was compared with the simulation image of dress model. It was confirmed that the entire 3D design process and direct 2D pattern development proposed in this study was accurate enough to use in the 3D design process.

keyword : 3차원 패턴, 드레스 모델링, 밀착형 패턴, 패턴 CAD, 디자인 프로세스 호환성, 3D pattern, Dress modeling, Tight-fit pattern, Pattern CAD, Design process compatibility

This study is the one on space image and preference of stylish hotels. And in addition to them, it is the one to verify the minimal style arrangement in the survey results about verbal image and color image of stylish according to gender and age which are the precedent studies. The research result has found that there was no any meaningful difference in gender and age. And the result which extracted the representative languages to investigate correlationship between space image and verbal image of stylish has done that you feel that space image is stylish recognizing individual, sensuous, simple and urban characteristics. Also, space image and preference has done that there are B Hotel of Robby space, C Hotel of food and drink space and A Hotel of room space and color image and preference has done that there are respectively high brightness and low chroma, high brightness and low chroma and low brightness and low chroma. They are the same result with the minimal style arrangement which was recognized as the most stylish things in the precedent studies. It has found that the respondents recognize space image of Stylish hotels as refined, sensuous and individual one linguistically and space of high brightness and low chroma, low brightness and low chroma and low brightness and low chroma as the stylish things. The purpose of the study is to suggest the new design directions for stylish space display and design marketing.

keyword : 스타일리시, 공간이미지, 언어이미지, 색채이미지, 스타일리시 호텔, stylish, space image, verbal image, color image, stylish hotel

Since stress can cause a variety of diseases, the relaxation of stress is an important factor for preventing diseases. One way to relieve stress is to use auditory or visual materials. If auditory and visual ones are used together, the effect of stress relaxation will be maximized. In this context, we analyze mood distribution of genre of music and color distribution of mood from the mood data for musics and color data for mood words collected directly from volunteers. Based on these two distributions, we also perform the x2-test with Minitab for checking that color distributions are different from genre to genre. The results show that a different genre has a different color distribution and that the distributions of color, brightness and saturation depend on mood (P<0.0001). The results will be used to develop an emotional lighting system which plays lighting according to music mood, which can be applied to psychotherapy but more data and analysis are needed for clinical trials.

keyword : 음악 분위기, 분위기별 칼라 분포, 장르별 분위기 분포, 장르별 칼라 분포, mood of music, color distribution of mood, mood distribution of genre, color distribution of genre

This study was aimed to analyze the wedding servicescape color combination image focusing on the comparison between hotel banquet hall, general wedding hall and sanctuary. The survey was conducted among 400 customers(aged from 20∼39 years old) who lived in Seoul and Kyunggi Province and 315 were analyzed. The statistical data analyses were performed using SPSS/WIN 17.0 and reliability analysis, factor analysis, t-test, ANOVA were used. Based on the result of the conducting factor analysis, color image of wedding hall were classified into 3 factors: delicateness, nobleness, and vivaciousness. Cronbach`s alpha was calculated for the reliability of the survey instrument. Consequently, wedding hall color image were shown ``clear`` 3.60, ``mild`` 3.50, ``delicate`` 3.38. Comparison among wedding hall types, ``vivaciousness`` was 3.00 at general wedding hall, ``nobleness`` was 3.64 at hotel banquet hall, and ``delicateness`` was 3.60 at hotel banquet hall. Demographic differences of wedding hall color image were found by sex, marital status, monthly income but not by age, education and occupation. The results of this study will serve as a basis of wedding hall color marketing researches.

keyword : 웨딩, 서비스스케이프, 배색 이미지, 호텔 예식 연회, 일반 예식장, 종교 결혼식장, wedding, servicescape, color combination image, hotel banquet hall, general wedding hall, sanctuary

Because of the development of digital technologies and information-oriented products, the importance of user interface design and usability are increasing in recent year. So we need a systematic and rational way to measure and manage how effective the improvement of user interface is. The purpose of this study is to develop measurable ``Usability Improvement Index`` which signify how much usability has improved in user interface design. First, I made the framework of measuring and evaluating usability through analysis of existing usability metrics and previous studies. Then, I suggested the process of calculating ``Usability Improvement Index`` based on categorizing characteristics of measurable usability and definition of usability metrics. The process is as in the following: measuring the present level of usability, analysis of problems, making alternative user interface design, measuring the improved level of usability, calculating Usability Improvement Index. For verification, the case study on application of Usability Improvement Index to usability improvement of application software of digital camcorder presented. This study is expected to assist ``goal oriented user interface design`` and to manage usability systematically.

keyword : 사용자 인터페이스 디자인, 사용성, 사용성 평가, 사용성 개선지수, User Interface Design, Usability, Usability Evaluation, Usability Improvement Index

Sonic branding is defined as creation and management of brand value by using sounds. Among various methods of sonic branding, sonic logo, i.e., brand`s acoustic identification element, is the most widely used form and usually combined with visual logo. Although sonic branding has become an increasingly important tool for marketers, little academic research has been done on this topic. The current study investigates neural responses to sonic branding using functional Magnetic Resonance Imaging (fMRI). Brain activity of 15 right-handed participants was monitored with 3T MRI machine, while they viewed sequentially presented pictures of brand logos (20 visual logos usually accompanied by sonic logos and 20 visual logos unaccompanied by sonic logos) without sound. Results showed that brain areas known to be associated with auditory imagery (including superior temporal gyrus, STG), showed greater activation for the visual logos usually accompanied by sonic logos compared to visual logos unaccompanied by sonic logos, although actual sound was not presented during scanning. The degree of familiarity participants have with the brand and its advertisements was correlated positively with signal strength in these areas.

keyword : 소닉 브랜딩, 소닉 로고, 기능적 자기공명 영상, 청각 심상, 상측두이랑, sonic branding, sonic Logo, fMRI, auditory imagery, STG