Past Issues

The purpose of this study is to provide the design direction based on consumer sensitivity through the structure between product design preferences - sensitivity image - design elements. For the purpose, we selected men`s shaver products for this study subject and collected 164 shavers` pictures released between 2001-2007 years. Then, we carried out a pilot test for collection of sensitivity images about shavers, made a survey using semantic differential method and analyzed the survey. According the result, consumers preferred the sensitivity images “luxury, attractive, stable”, design elements satisfied the preference images were “form of body is not a circular arcs or a polygon, material is steel, button is push style, and a color of body is not brown.” This study can provide a base of the causal relationship between design preferences - sensitivity image - design elements and a design process to predict consumer sensitivity-oriented design.

keyword : 소비자선호, 감성 이미지, 남성용면도기, 디자인요소, 의미차이법, Consumer preference, sensitivity images, shaver design, design elements, semantic differential method

The most common method in the psychological measuring method for measuring user`s emotions is to indirectly measure the user`s emotion by using adjectives, called emotional words. The previous research, in order to observe user`s emotional changes while they interact with a product, has extracted some emotional words and representative emotions, and made a set of subjective evaluation scale. In addition to adjective checklists, self-report questionnaire-type scales have been extensively used to assess user`s emotions. This research suggested a self-report questionnaire-type scale using the representative emotions and a set of subjective evaluation scale made in the previous research. Also the reliability of the suggested self-report questionnaire-type scale was confirmed through the analysis of Cronbach`s coefficient alpha. Therefore, the self-report questionnaire-type scale extracted through this research can be used in various ways to measure a user`s user`s emotions naturally expressed while using a product.

keyword : 사용자 감성측정, 자기-보고 질문지형 척도, 신뢰도분석, Cronbach`s α 계수, 제품 사용 중Measuring user`s emotions, self-report questionnaire-type scale, reliability analysis, Cronbach`s coefficient alpha, using a product

Exposure to low frequency noise(LFN) can lead to vibroacoustic diseases(VADs), which include a systemic disease with lesions in a broad spectrum of organs and a psychiatric condition. It is known that VAD is an established risk factor for the development of many psychological conditions in humans and rodents, including major depression and anxiety disorder. The present study investigated the effects of LFN on neuronal stress responses in the rat brain. The neuronal expression of the proto-oncogene c-fos in the paraventricular nucleus(PVN) of the hypothalamus and tyrosine hydroxylase(TH) in the LC was observed. The immunocytochemical detection of the Fos protein and TH has been used as a marker of neuronal activation in response to stress. In addition, corticosterone concentration was evaluated by using an enzyme-linked immunosorbent assay(ELISA) The LFN groups were exposed to 32.5Hz and 125Hz of noise(4hr/day for 2days). The numbers of c-fos and TH-immunoreactive cells in the PVN and LC were significantly increased in the LFN groups(32.5Hz and 125Hz) compared to the normal group. Corticosterone concentration in plasma was also increased in LFN groups. The present results demonstrated that exposure with LFN produced a pronounced increase in expression of c-Fos and TH in stress-relevant brain areas. These results suggest that the neural characteristics involved in LFN are similar to those activated by typical processive stressors. These results also suggest that the central and peripheral activations by LFN may be related to LFN-related negative behavioral dysfunctions such as VADs.

keyword : 저주파소음, 스트레스, 진동음향질환, 코르티코스테론, Low frequency noise, stress, vibroacoustic disease, corticosterone, c-fos

The college students selected by random sampling were classified into several groups by their cosmetic impulse buying pattern, personality characteristics, and self-image that cause them. Their life styles, cosmetic impulse buying pattern, personality characteristics, and self-image were the subjects of comparative analysis. The results of this research can be summarized as follows. The lifestyles of college women are classified into seven styles; the style faithful to intellectual self, the style to participate actively in society, the style to pursue western value, the style to prefer decorating life, the style to pursue sound value, the passive others-oriented style and the style to pursue traditional life. Among them, the style faithful to intellectual self and the style to participate actively in society, and the style to pursue western value are shown to be important dimensions. When these lifestyles are classified, they are classified into the sound western-oriented style, the style to pursue conservative intelligence, the style to pursue active decoration, and the style to pursue traditional life. The western-oriented style and pursue active decoration style were more impulse buying orientated. But the pursue conservative intelligence style and pursue traditional life style showed quite different tendencies. These personality characteristics and self-image were supposd to contribute to their impulse buying.

keyword : 화장품충동구매, 성격특성, 자아이미지, 라이프스타일, Cosmetic impulse buying, personality characteristic, self-image, Lifestyle

Creativity has very important significance to children. Although active researches and educations on other studies (for instance, mathematics, science, logics, music, etc) are being done, evaluation or development on children`s creativity in design is very inadequate. Therefore, this study is a basic research to develop evaluation to judge design creativity of children as an incipient stage of educational method development to develop children`s creativity in design. Evaluation categories (originality - novelty/fun, practicality-function/possibility) that can evaluate design creativity of children were drawn out based on documentary records, and as the results or performing experimental research to figure out correlativity between creativity of idea and design creativity targeting children in second grade of elementary school, subordinate provinces of idea`s creativity related to design creativity were fluency and elaboration. However, it does not mean that fluency and delicacy are the only subordinate provinces of idea`s creativity related to design creativity, but they are more influential compared to other provinces (creativity, abstractness of title, and resistance to premature closure) This study is to prepare basic framework of educational method to improve design creativity education of children, and has its meaning to complement what are lacked in design creativity through the educational method.

keyword : 디자인, 창의성, 아동, 교육, Design, Creativity, Children, Education

Design is a realm one should have brought out creativity. So designers have continuously struggled for creating something new. In respects of that the essence of design work is making novel and creative things, and in design process ``creative idea generation`` to reach a final design solution is one of important capability that designers must have. In this study two different substantial methods for creative idea generation are suggested. One is existing ``analogical association``, an essential form widely used in association process, another is ``shape elements reconstruction`` similarly operated ``shape grammar``. Therefore in this study for finding methods to reinforce designers` creative idea generation both of paper-based and computer-based design method are suggested substantially. In Both there is a common feature that existing or quiet new elements are organizationally associated or reconstructed in idea generation procedure.

keyword : 창의성, 아이디어 발상, Creativity, idea generation

There are various ways of the conventional market boost are suggested for an urban renewal recently. Presently, the government has decided to invest total 8 hundred and 10 billion dollars, including a budget of 4 hundred and 60 billion dollars and a capital of the local government, for it for the next 3 years. But, Since Its business has been focused on the redevelopment of the surroundings; remodeling, building parking lots and elevators etc., it has not solved the basic problems of the traditional marketplaces themselves. This research shows the right way to boost the traditional markets with the characteristic of them through case studys from the different cities, revaluation of their images besides the western styled wholesale markets. The survey targets on the traditional marketplaces and the wholesale markets around Tea-Hwa river in Ulsan. And, the different impressions of them are evaluated based on SD(semantic differential method) with citizens` genernal point of views of them, the sampled pictures and relevant adjectives. The conventional market boost finds the way to be succeeded through the analysis of a primary element base on the survey.

keyword : 재래시장, SD법, Conventional marke, semantic differential method

There have been many studies on patients who suffer from anxiety disorders. However, there is been not enough attention on the difference in the level of between the two populations with and without anxiety disorders. This study was performed to investigate the difference in the ANS responses induced by fear in children. Experimental procedures were as follow: All subjects were in upper grade levels in elementary school. ANX(anxiety) scales of PIC(Personality Inventory for Children) were used to measure fear anxiety. Audio-visual clips were used as stimulus to provoke fear emotion. Baseline of physiological signals, ECG, PPG, EDA, and SKT, were measured for 30 seconds before the fear stimulus. Physiological signals were then recorded for 2 minutes while fear is evoked. Psychological and physiological responses were analyzed. All the children reacted to the fear stimulus with high intensity of fear. Physiological responses showed that SKT, SCR, NSCR, HR, RSA, RESP, HF were increased, while R-R was significantly decreased, respectively, during the period of fear induction. Analysis of the level of anxiety and the physiological responses produced by the experience of fear revealed a statistically significant positive correlation in SKT, HR, and RSA. In other words, the higher the level of anxiety, the higher the levels of SKT, HR, and RSA when children experienced fear. In conclusion, it is confirmed through this research that physiological responses to fear is associated with the level of anxiety each individual.

keyword : 아동, 불안, 공포, 시청각 동영상, 자율신경계 반응 Children, anxiety, fear, audiovisual film clips, ANS responses

Negative emotions play an important function as to human`s existence. In this research, we employed the audio-visual film clips to induce negative emotions and examined the classified responses in the autonomic nervous system(ANS) due to each negative emotion.30 adults(22.6 years old±1.24, 15 males and 15 females) took part in this experiment. Through the preliminary experiment, 2 minutes film`s stimuli were selected as the emotion-induced stimuli. During the period when participants were viewing and listening to the selected movie, EDA and ECG were examined as soon as one stimulus was displayed, participants were tested by completing the psychological appraisals of their experienced emotion due to each emotional stimulus. With regard to the result of analyzing the psychological responses, each negative emotion appropriately and effectively induced its target emotion. While concerning the result of analyzing ANS responses, each negative emotion induced its respective activation in ANS. What is more, compared with other types of negative emotional stimuli, the scaring stimulus induced higher activation of the sympathetic nervour system(SNS) as to the indexes in EDA and ECG. This research made segmentation of ANS responses to each negative emotion, which has its significance.

keyword : 시청각 동영상, 자율신경계 반응, 분노, 혐오, 공포, 슬픔, Audio-visual film clips, autonomic nervous system, anger, disgust, fear, sadness

The purpose of this study was to investigate whether there were differences in sound quality among telecommunication service providers(SPs). To avoid the influence of brand of SPs and mobile phone manufacturer, a series of structured experiments was planed. Possible source of sound difference were tested such as specific genres of music, contents providers, mp3 players for PC, and mobile phone manufacturers. The results show there are differences of sound quality among telecommunication service providers(SPs). But the difference comes from contents, mobile phone, and MP3 player for PC. The same model of mobile phone from the manufacturer sounded differently depending on telecommunication service providers(SPs). The genre of music did not show consistent difference in sound quality.

keyword : 휴대폰, MP3, 무선 인터넷, 감성만족도, Mobile phone, mobile service, sensibility satisfaction