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Color is a significant factor for evoking human emotion. Therefore, the effects of color have been analyzed to predict and evaluate human emotion. The purpose of this study was to measure the cardiovascular responses depending on color stimuli in order to observe differences in color-emotions. Images consisting of six colors (red, green, blue, cyan, magenta, yellow) were used as visual stimuli. 26 college or graduate students (13 males) watched the color stimuli on the monitor and scored their subjective emotion while electrocardiogram (ECG) was meausred. The effects of the color on emotion were tested using Kruskal-Wallis test and Mann-Whitney U test. The coherence ratio showed significant differences between green and magenta (p = .004), green and red (p = .006), and green and yellow (p = .004). The significant differences of cardiovascular and emotions were relevant to emotional valence. This study shows significance as an empirical study by indicating that green induces pleasant and red induces unpleasant.

keyword : 색채 감성, 색채, 심혈관 반응, 색채 자극, Color Emotion, Color, Cardiovascular Response, Color Stimuli

In the present study, we investigated the physiological effects of smartphone use at night when the display luminance and white balance were differently manipulated. Two levels of luminance and two types of white balance were combined to form four types of displays. Subjects were instructed to use smartphones between 23:00 to 01:00 twice a week for two weeks, and for each trial, subjects were given one of the four display types. Melatonin concentration in the saliva, body temperature and heart rate were measured before and after each experiment. The experimental result showed that the low luminance display supported melatonin secretion and thermoregulation compared to the high luminance display. With regard to the white balance, higher melatonin level was observed when using the display that filtered blue light. The low luminance display together with yellowish tint best supported restful sleep at night in terms of every physiological response. This study collectively demonstrates that bright and blue light emitted from smartphone displays adversely affect melatonin secretion, body temperature, and heart rate, and therefore, suggests the use of a display with low luminance or a display that filters blue light for a restful sleep at night.

keyword : Optimal Display, Smartphone, Display Luminance, White Balance